Our work | Audience and market development
Our capability-building programme delivers customised local and global best practice knowledge, information and skills to enable New Zealand’s professional arts sector to take a proactive and strategic approach to audience and market development.
- Three arts organisations - Splore, tempo° and Strike Percussion - will develop new peer-to-peer marketing practices with funding support of $8000 to each organisation from Creative New Zealand.
- Being captivated is the core benefit of a person's engagement with the arts, whether as an active participant or audience member. That was one of the key messages that Alan Brown, United States researcher and consultant, had for arts practitioners in Wellington and Auckland.
- Seminars, workshops and meetings with international specialists are all part of the Audience and Market Development team's visiting specialists' programme, aimed at building the capability of professional artists and arts organisations, independent venues and festivals.
- Making the most of e-marketing to promote your arts organisation and its activities was the subject of a Creative New Zealand workshop presented in Christchurch, Wellington and Auckland in early 2007.
- How can busy arts marketers get together to share ideas, take risks, and explore new ways to engage and build audiences for their organisations’ work?
- Creating competitive advantage to broaden, deepen and diversify arts participation was the theme of Jerry Yoshitomi, United States-based cultural facilitator, when he conducted a series of briefings and workshops in Wellington, Auckland and Kerikeri in June.
