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Research and reports

This resource provides detailed insight into New Zealanders’ relationship with arts and culture which our clients and other arts organisations can use to increase engagement with their audiences.

This content is tagged as All Artforms .

Attitudes, attendance and participation in 2014. This three-yearly research began in 2005 and was repeated in 2008, 2011 and 2014. It delivers on-going information to the arts sector about New Zealanders’ level of involvement in, and attitudes towards, the arts.

This content is tagged as All Artforms .

This is the second Creative New Zealand Reader for The Big Conversation being held in June 2015. The Big Conversation will look at how to turn non-attenders into audiences by helping you answer difficult questions.

This content is tagged as All Artforms .

A resource to develop governance capability in the arts sector. This edition, while still including the fundamentals of good governance practice, has new material on a number of topics such as the organisational learning, planning for effective board meetings and boardroom dynamics. (4rd Edition, 2014)

Vicki Allpress Hill from The Audience Connection shares some of the standard reports and features that can kick start your use of Google Analytics to gain audience insights. Analytics and Audiences Tip Sheet 1.

This reader was published for The Big Conversation in June 2014 by Creative New Zealand, Morris Hargreaves and The Audience Connection. It is intended to enrich a debate about the future of the sector and the conversation between art and audience.

This content is tagged as All Artforms .

This is a detailed survey of cultural audiences in New Zealand. The survey covers 39 artforms and leisure activities and 640 individual arts, culture and heritage venues throughout the country. It measures lapsed, current and potential markets to provide detailed insight into New Zealand audiences.

This content is tagged as All Artforms .

Five things the Optimiser data tells us about engaging with audiences on social media. Measuring social media impact in the New Zealand arts sector.

This content is tagged as All Artforms .

This toolkit is designed to help arts organisations develop a volunteer management system. Find out how to attract, manage and retain volunteers. It includes many templates to give you a head start at key points while managing your volunteers.

This content is tagged as All Artforms .

Answers are based on NZ data from arts organisations in the Optimiser programme. Are our email campaigns getting good responses? What days are best? More...

This content is tagged as All Artforms .

This toolkit is designed to help arts organisations develop or improve their risk management practice. It will help you create a policy, understand your risk factors, define your risks and manage them. It also contains helpful templates to get you started. This is designed to be read alongside Getting on Board: A governance resource guide for arts organisations

This content is tagged as All Artforms .

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Development and resources : Research and reports