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Is your online marketing measuring up? - live stream on Monday

28 Nov 2013

This content is tagged as Creative NZ .

NEWS

We will be live streaming a presentation of the first year’s results of Creative New Zealand Optimiser– an online marketing benchmarking study specifically relevant to New Zealand arts organisations.

What: Presentation of the Optimiser online marketing benchmarking pilot results
When: Monday 2 December 2013, 3:30pm to 4:30pm
How: The event will be live streamed. Watch the event online here

By extracting data from 38 New Zealand arts organisations, Optimiser allows arts organisations to compare and contrast their results against other similar New Zealand arts organisations for the first time, and to understand key trends in online behaviour.

  • How well are you engaging audiences in your social media channels? From July 2012 to June 2013 the number of Facebook ‘likes’ across Optimiser participants increased by 69% and the number of new Twitter followers by 81%. 
  • Is your website mobile optimised? On average, visits to Optimiser participant websites via mobile phone increased by 40.17% and via tablet by 55.24% between July 2012 and June 2013.
  • To what degree is your organisation prioritising video content? According to Adcorp, 2.26 million New Zealanders (50.91% of total NZ population) accessed YouTube video in January 2013. Yet on average only 1.25 videos per week were uploaded to YouTube by all Optimiser participants combined over the last year.

Optimiser is a partnership between Creative New Zealand and the project team of Vicki Allpress Hill from The Audience Connection and Tim Roberts from ARTS Australia

“The Optimiser Benchmarking Programme is a really important part of the puzzle for us, it is vital for giving us context to our online results.”
Optimiser participant 2013

Join us to hear some of the key findings and what they mean for New Zealand arts organisations at this 1-hour presentation aimed at Board members, Senior Executives and Marketing Directors/Managers.

For any queries, please contact Cassandra Wilson cassandra.wilson@creativenz.govt.nz

Title: Is your online marketing measuring up? - Live stream
Venue: Your computer or tablet
Date: 2 December 2013
Email: cassandra.wilson@creativenz.govt.nz

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