Arts organisations can develop and grow their audiences by learning how to:
Google Analytics is a free, powerful tool you can use to measure how your website and other online channels are performing. In this new initiative The Audience Connection will run five separate organisation-wide workshops on how to get the best from Google Analytics.
Workshops to be held on agreed dates in:
$175 plus GST per organisation
Places are limited. To receive an online application form contact email@example.com
Applications close on 9 February 2015
In 2015, The Big Conversation will look at how to turn non-attenders into audiences by helping you answer difficult questions.
Our pre-conference Reader will ‘lay the ground’ for speakers to give insights, encourage discussion and inspire lively debate. But it's not all talk. We'll share case studies with tips, tricks and practices that work.
Up to 150 places are available for people in arts organisations who lead, manage, programme and market cultural product. You're welcome to bring more than one of your team to help start a Big Conversation in your organisation.
"The networking opportunities Creative New Zealand provided have been invaluable for sparking collaboration with and learning from peers in our artistic sector."
Melanie Esplin, New Zealand Dance Company
Mac’s Function Centre, Wellington
The programme will be announced in April 2015.
For further information contact firstname.lastname@example.org
Our Optimise programme delivers online marketing case studies, tips and advice to your desk.
This year we’re providing our new offering via short-form videos. You’ll learn how to make the best use of channels that are transforming how we engage with audiences - mobile, social and video.
The Optimise programme is led by Vicki Allpress-Hill of The Audience Connection
Join quarterly panel discussions with local and international arts marketers via Google Hangouts on Air. They’ll show you how to innovate and achieve great results in mobile, social or video. We’ll analyse the Optimiser online marketing benchmarking data to identify some of the standout performers.
Conversation Starter dates and topics
Online marketing tips will come direct to your desk from Vicki Allpress Hill and international experts in digital arts marketing via short bi-monthly video tutorials.
Our video case studies and interviews with local and international arts marketers will give you examples you can learn from and apply. Complementary blogs will also have examples of best practice relevant to the New Zealand arts sector.
All organisation leaders, managers, marketers and audience development and communications staff.
Email email@example.com for alerts, invitations and links to videos as they’re released.
You can compare how well your online marketing is performing by benchmarking your results against the aggregated results of 38 other local arts organisations. You will also be able to set realistic targets and support the case for investment in key areas of online marketing.
Since March 2012 we have been collecting online marketing data from arts organisations working in a range of artforms and locations. This year we welcome The New Zealand Symphony Orchestra, The New Zealand Dance Company, Atamira Dance Company, Touch Compass, and The Basement as new participants. This is the first project to collect sector-wide benchmarks relevant to New Zealand arts organisations.
The programme is a partnership between Creative New Zealand and programme leader The Audience Connection
“We see this programme as highly beneficial as it gives context to our online analytical figures. It also identifies areas of strength and weakness and helps us identify areas which may need more resource or focus in our continuing online strategy. Our initial Optimiser results have provided valuable context to our results for our sponsors and board, which is crucial when seeking future funding support for our online strategy."
Lauren Whitney, NZ International Comedy Festival
Email firstname.lastname@example.org for alerts, latest findings and case studies as they are released.
Sign up to the Optimiser blog Optimiser Presentation of Pilot results
Presentation of the Optimiser pilot results from across a group of New Zealand arts organisations on 2 December 2013 in Wellington.
Five things the Optimiser data tells us about engaging with audiences on social media (pdf 861KB)
We will announce the key results from the 2013-14 round of this research over the next few months.