Peer to Peer - Activating social networks

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  Since 2004, considerable research and effort has been expended on better understanding the impact of and how to use word of mouth as a marketing tool. Writers and consultants like Jerry Yoshitomi have joined Alan Brown (also the author of Social Network Marketing) in encouraging arts marketers to consider and implement effective “peer to peer” or social networking marketing strategies.

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  • 4 Feb . 2011