Data, data everywhere ... yet, no audience insight

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  This paper promotes the value of data for strategic marketing and outlines some of the main issues and challenges for arts organisations around collecting, analysing and managing audience data. It also provides a brief overview of data collection methods and Vital Statistics, a program developed and offered by Purple Seven in the UK which will be rolled out across Australia and New Zealand over the next three years as part of broader audience-data related programs.

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  • 4 Feb . 2011