Research and resources

  • White-paper-2 All Artforms

    Answers to 5 key questions about email in the arts sector - Optimiser white paper no.2

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    • 18 Jul . 2014

    Answers are based on NZ data from arts organisations in the Optimiser programme. Are our email campaigns getting good responses? What days are best? More...

  • Optimiser-cover All Artforms

    Engaging with audiences on social media - Optimiser white paper no.1

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    • 3 Jul . 2014

    Five things the Optimiser data tells us about engaging with audiences on social media. Measuring social media impact in the New Zealand arts sector.

  • Visual arts

    Review of Visual Arts – Draft Report 2014

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    • 4 Jun . 2014

    We are seeking feedback and advice on how we can best support and develop New Zealand visual arts. The responses we get to this Review of Visual Arts - Draft Report 2014 will help identify our visual arts funding priorities and policies for the next five years 2015-2019). Submissions close on 25 June 2014.

  • Craft/object

    Review of Craft and Object Art - Draft Report 2014

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    • 4 Jun . 2014

    We are seeking feedback and advice on how we can best support and develop New Zealand craft and object art. The responses we get to this Review of Craft and Object Art - Draft Report 2014 will help identify our craft/object funding priorities and policies for the next five years 2015-2019). Submissions close on 25 June 2014.

  • Audience-atlas All Artforms

    Audience Atlas New Zealand report 2011

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    • 18 Jun . 2012

    This is a detailed survey of cultural audiences in New Zealand. The survey covers 39 artforms and leisure activities and 640 individual arts, culture and heritage venues throughout the country. It measures lapsed, current and potential markets to provide detailed insight into New Zealand audiences.

  • Tbc-cover All Artforms

    The Big Conversation reader

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    • 28 May . 2014

    This reader was published for The Big Conversation in June 2014 by Creative New Zealand, Morris Hargreaves and The Audience Connection. It is intended to enrich a debate about the future of the sector and the conversation between art and audience.

  • Cover-image-culture-segments_for-web All Artforms

    Culture Segments New Zealand

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    • 20 Jun . 2012

    Culture Segments is a new, international, sector-specific segmentation system for arts, culture and heritage organisations designed by Morris Hargreaves McIntyre (MHM). The system uses data from Audience Atlas New Zealand 2011, and draws on MHM’s experience to help organisations to understand and meet the needs of audiences for arts, culture and heritage.

  • Dance-cover Dance

    Dance Review Final Report 2014

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    • 31 Jan . 2014

    Creative New Zealand sought feedback and advice on how we can best recognise and support New Zealand dance. This final report outlines the recommendations agreed by the Arts Council and discusses issues identified during the review.

  • Nzers-full-report-cover All Artforms

    New Zealanders and the arts full report 2011

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    • 28 May . 2012

    This document is the full report of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts.

  • All Artforms

    Building Audience Capital Conference Reader 2012

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    • 19 Jul . 2012

    What is audience capital? How has arts marketing undermined audience capital. What are the building blocks of audience capital. How to build audience capital. By Morris, Hargreaves, McIntyre

  • All Artforms

    21st Century Arts Conference Report 2011

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    • 12 Dec . 2011

    This report provides a summary of the key messages, keynote speeches and breakout sessions. The 2011 theme was based on the last two of the Seven Pillars of Audience Focus: Interactively Engaged and Personalised.

  • All Artforms

    21st Century Arts Conference Report 2010

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    • 3 Feb . 2011

    A summary of the key messages, keynote speeches and breakout sessions at Creative New Zealand’s 21st Century Arts Conference 2010. By Jooles Clements, Helen Bartle & Susan Nelson.

  • All Artforms

    Alan Brown: Knowing me, knowing you

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    • 3 Feb . 2011

    Emerging Practices in Segmentation – new customer models for arts organisations

  • Nzers-summary-report-cover All Artforms

    New Zealanders and the arts summary report 2011

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    • 28 May . 2012

    This document is Creative New Zealand’s summary of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts. For more detail please read the full report.

  • All Artforms

    21st Century Arts Conference report & summary 2009: Insight Guided

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    • 3 Feb . 2011

    Audience research is the lifeblood of successful organisations; insight-guided organisations monitor changes in the external environment, respond to them, and have a dialogue with audiences.

  • Getting-on-board Multi Artform

    Getting on Board: a governance resource for arts organisations

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    • 30 Jan . 2011

    A resource to develop governance capability in the arts sector. This edition, while still including the fundamentals of good governance practice, has new material on a number of topics such as the organisational learning, planning for effective board meetings and boardroom dynamics. (4rd Edition, 2014)

  • All Artforms

    21st Century Arts Conference Report & summary 2009: Brand Driven

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    • 3 Feb . 2011

    In 2009 conference speakers looked at brand challenges for arts organisations in the 21st century and offered tools to ensure brand is integrated into everything we do.

  • All Artforms

    Alan Brown: Envisaging the Customer Database of the future

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    • 3 Feb . 2011

  • Support-for-pacific-arts Pacific arts

    Support for Pacific Arts

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    • 24 Oct . 2012

    Here are some other sources of funding, support and help that may be of use to Pasifika artists and practitioners looking to make a career in the arts.

  • Audience360-2011 All Artforms

    Audience 360 Report 2011

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    • 3 Sep . 2012

    The Audience 360° Report 2011 is one of the tools provided by Creative New Zealand to help arts organisations and venues tap into their potential market and sell tickets. It does this by analysing box office data to give insights into the purchasing behaviour of New Zealand audiences. Also see the older Audience 360 Report 2010.

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Featured Publications

  • 1 of 5 publications

    Tbc-cover

    The Big Conversation reader

    This reader was published for The Big Conversation in June 2014 by Creative New Zealand, Morris Hargreaves and The Audience Connection. It is intended to enrich a debate about the future of the sector and the conversation between art and audience.

  • 2 of 5 publications

    Soi-cover

    Statement of Intent 2014 - 2018

    This represents the intentions and objectives of Creative New Zealand for the period from 1 July 2014 to 30 June 2018.

  • 3 of 5 publications

    White-paper-2

    Answers to 5 key questions about email in the arts sector - Optimiser white paper no.2

    Answers are based on NZ data from arts organisations in the Optimiser programme. Are our email campaigns getting good responses? What days are best? More...

  • 4 of 5 publications

    Sp

    Strategic Plan 2013 - 2016

    This document sets out the Arts Council’s strategic direction for the period 2013-2016. A summary of the results of our public consultation held in August 2013 and Creative New Zealand’s response are also available here. We would like to thank everyone who provided feedback on the draft Strategic Plan 2013-16.

  • 5 of 5 publications

    Cover_12-13_v2

    Annual Report 2012/13

    For the Arts Council of New Zealand Toi Aotearoa (Creative New Zealand), year ending 30 June 2013. Contains information on our role and environment, the year in review, and organisational performance.