Research and resources

  • Nzersandthearts All Artforms

    New Zealanders and the arts 2014

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    • 16 Jun . 2015

    Attitudes, attendance and participation in 2014. This three-yearly research began in 2005 and was repeated in 2008, 2011 and 2014. It delivers on-going information to the arts sector about New Zealanders’ level of involvement in, and attitudes towards, the arts.

  • Audience_atlas_new_zealand_final All Artforms

    Audience Atlas New Zealand 2014

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    • 26 Jun . 2015

    This resource provides detailed insight into New Zealanders’ relationship with arts and culture which our clients and other arts organisations can use to increase engagement with their audiences.

  • Audience-atlas All Artforms

    Audience Atlas New Zealand report 2011

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    • 18 Jun . 2012

    This is a detailed survey of cultural audiences in New Zealand. The survey covers 39 artforms and leisure activities and 640 individual arts, culture and heritage venues throughout the country. It measures lapsed, current and potential markets to provide detailed insight into New Zealand audiences.

  • J003874_the_big_conversation_logo_landscape_ff All Artforms

    The Big Conversation 2015

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    • 1 Jul . 2015

    Couldn’t make it on the day, or want to re-visit some of the breakout material? We’ve collated the presentations as a resource for you to use and discuss with others in your organisation. The resources include the Spectrum model and Spectrum questions used by Western Australian Museum.

  • White-paper-2 All Artforms

    Answers to 5 key questions about email in the arts sector - Optimiser white paper no.2

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    • 18 Jul . 2014

    Answers are based on NZ data from arts organisations in the Optimiser programme. Are our email campaigns getting good responses? What days are best? More...

  • Optimiser-cover All Artforms

    Engaging with audiences on social media - Optimiser white paper no.1

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    • 3 Jul . 2014

    Five things the Optimiser data tells us about engaging with audiences on social media. Measuring social media impact in the New Zealand arts sector.

  • Cover-image-culture-segments_for-web All Artforms

    Culture Segments New Zealand

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    • 20 Jun . 2012

    Culture Segments is a new, international, sector-specific segmentation system for arts, culture and heritage organisations designed by Morris Hargreaves McIntyre (MHM). The system uses data from Audience Atlas New Zealand 2011, and draws on MHM’s experience to help organisations to understand and meet the needs of audiences for arts, culture and heritage.

  • Craft/object

    Creative New Zealand requests proposals for services to craft/object arts sector

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    • 7 Apr . 2015

    Creative New Zealand requests proposals for services to craft/object arts sector

  • Big-convo All Artforms

    The Big Conversation reader 2015

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    • 4 May . 2015

    This is the second Creative New Zealand Reader for The Big Conversation being held in June 2015. The Big Conversation will look at how to turn non-attenders into audiences by helping you answer difficult questions.

  • Tbc-cover All Artforms

    The Big Conversation reader 2014

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    • 28 May . 2014

    This reader was published for The Big Conversation in June 2014 by Creative New Zealand, Morris Hargreaves and The Audience Connection. It is intended to enrich a debate about the future of the sector and the conversation between art and audience.

  • Nzers-full-report-cover All Artforms

    New Zealanders and the arts full report 2011

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    • 28 May . 2012

    This document is the full report of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts.

  • Getting-on-board Multi Artform

    Getting on Board: a governance resource for arts organisations

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    • 30 Jan . 2011

    A resource to develop governance capability in the arts sector. This edition, while still including the fundamentals of good governance practice, has new material on a number of topics such as the organisational learning, planning for effective board meetings and boardroom dynamics. (4rd Edition, 2014)

  • All Artforms

    Building Audience Capital Conference Reader 2012

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    • 19 Jul . 2012

    What is audience capital? How has arts marketing undermined audience capital. What are the building blocks of audience capital. How to build audience capital. By Morris, Hargreaves, McIntyre

  • Support-for-pacific-arts Pacific arts

    Support for Pacific Arts

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    • 24 Oct . 2012

    Here are some other sources of funding, support and help that may be of use to Pasifika artists and practitioners looking to make a career in the arts.

  • All Artforms

    21st Century Arts Conference Report 2010

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    • 3 Feb . 2011

    A summary of the key messages, keynote speeches and breakout sessions at Creative New Zealand’s 21st Century Arts Conference 2010. By Jooles Clements, Helen Bartle & Susan Nelson.

  • All Artforms

    21st Century Arts Conference Report 2011

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    • 12 Dec . 2011

    This report provides a summary of the key messages, keynote speeches and breakout sessions. The 2011 theme was based on the last two of the Seven Pillars of Audience Focus: Interactively Engaged and Personalised.

  • All Artforms

    21st Century Arts Conference report & summary 2009: Insight Guided

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    • 3 Feb . 2011

    Audience research is the lifeblood of successful organisations; insight-guided organisations monitor changes in the external environment, respond to them, and have a dialogue with audiences.

  • Nzers-summary-report-cover All Artforms

    New Zealanders and the arts summary report 2011

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    • 28 May . 2012

    This document is Creative New Zealand’s summary of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts. For more detail please read the full report.

  • All Artforms

    21st Century Arts Conference Report & summary 2009: Brand Driven

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    • 3 Feb . 2011

    In 2009 conference speakers looked at brand challenges for arts organisations in the 21st century and offered tools to ensure brand is integrated into everything we do.

  • Audience360-2011 All Artforms

    Audience 360 Report 2011

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    • 3 Sep . 2012

    The Audience 360° Report 2011 is one of the tools provided by Creative New Zealand to help arts organisations and venues tap into their potential market and sell tickets. It does this by analysing box office data to give insights into the purchasing behaviour of New Zealand audiences. Also see the older Audience 360 Report 2010.

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Featured Publications

  • 1 of 5 publications

    Big-convo

    The Big Conversation reader 2015

    This is the second Creative New Zealand Reader for The Big Conversation being held in June 2015. The Big Conversation will look at how to turn non-attenders into audiences by helping you answer difficult questions.

  • 2 of 5 publications

    Nzersandthearts

    New Zealanders and the arts 2014

    Attitudes, attendance and participation in 2014. This three-yearly research began in 2005 and was repeated in 2008, 2011 and 2014. It delivers on-going information to the arts sector about New Zealanders’ level of involvement in, and attitudes towards, the arts.

  • 3 of 5 publications

    Ccs-brochure

    Funding for local arts

    This brochure tells you if your project is able to be funded through the Creative Communities Scheme (CCS) and how to make an application. CCS helps to fund local arts projects. Each year Creative New Zealand provides CCS funding to city and district councils to distribute in their area.

  • 4 of 5 publications

    Risk-management

    Risk Management Toolkit

    This toolkit is designed to help arts organisations develop or improve their risk management practice. It will help you create a policy, understand your risk factors, define your risks and manage them. It also contains helpful templates to get you started. This is designed to be read alongside Getting on Board: A governance resource guide for arts organisations

  • 5 of 5 publications

    Front_cover

    Annual Report 2013/14

    For the Arts Council of New Zealand Toi Aotearoa (Creative New Zealand), year ending 30 June 2014. Contains information on our role and environment, the year in review, and organisational performance.