Arts development and resources

Research and resources

Media arts
Do my arts look good on this? - Media Arts and Digital Platforms
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- 4 Nov . 2011
In this paper we outline some of the ways in which Creative New Zealand’s resources might be used to support media arts and artists and the wider New Zealand arts sector’s use of digital platforms.
Media arts
Digital Arts Position Paper 2008
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- 3 Nov . 2011
The position paper is an overview of current major, and likely future, patterns of artists’ engagement with the digital environment and digital arts practices.
All Artforms
21st Century Arts Conference Report 2011
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- 12 Dec . 2011
This report provides a summary of the key messages, keynote speeches and breakout sessions. The 2011 theme was based on the last two of the Seven Pillars of Audience Focus: Interactively Engaged and Personalised.
Multi Artform
Alan Brown: Knowing me, knowing you
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- 3 Feb . 2011
Emerging Practices in Segmentation – new customer models for arts organisations
All Artforms
21st Century Arts Conference Report 2010
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- 3 Feb . 2011
A summary of the key messages, keynote speeches and breakout sessions at Creative New Zealand’s 21st Century Arts Conference 2010. By Jooles Clements, Helen Bartle & Susan Nelson.
Multi Artform
Alan Brown: Envisaging the Customer Database of the future
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- 3 Feb . 2011
All Artforms
21st Century Arts Conference Report & summary 2009: Brand Driven
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- 3 Feb . 2011
In 2009 conference speakers looked at brand challenges for arts organisations in the 21st century and offered tools to ensure brand is integrated into everything we do.
All Artforms
21st Century Arts Conference report & summary 2009: Insight Guided
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- 3 Feb . 2011
Audience research is the lifeblood of successful organisations; insight-guided organisations monitor changes in the external environment, respond to them, and have a dialogue with audiences.
All Artforms
The art of the possible: strengthening private sector support for the Arts in New Zealand
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- 1 Dec . 2011
Published in October 2010 this report identifies opportunities for increasing revenue to the arts from private sources. The report concludes that in New Zealand the greatest opportunity for increasing private sector support is from business. The report also sets out recommendations to grow revenues from trusts and foundations and through individual giving.
Pacific arts
Health of Pacific Heritage Arts 2009
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- 28 Jan . 2011
As a Pacific nation New Zealand’s population, culture and national identity are increasingly enriched and influenced by Pacific peoples and cultures. This research will help to direct the decisions and actions of all those who care about Pacific arts and culture.
Multi Artform
Alastair Carruthers - Why excellence in the arts equals audience engagement, and not elitism
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- 3 Feb . 2011
All Artforms
Arts for all
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- 30 Jan . 2011
Published in partnership with Arts Access Aoteroa, this is a practical guide to help artists and arts organisations become more accessible, build new audiences and market their arts to the disabled community.
Multi Artform
An invitation to test drive the arts
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- 4 Feb . 2011
Selling cars and selling tickets to an arts experience – a concert, play, exhibition, book reading or ballet performance – might seem like incompatible activities. But a canny British arts marketer, Andrew McIntyre, has put the two together and come up with Test Drive the Arts
Multi Artform
Tim Baker - Pricing Strategies for Additional Income Generation
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- 3 Feb . 2011
Multi Artform
Tim Baker - What Price Value?
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- 3 Feb . 2011
Māori arts
Health of Māori Heritage Arts 2009
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- 28 Jan . 2011
The Health of Māori Heritage Arts 2009 reviews the ‘health’ of 10 heritage artforms ranging from Toi Whakairo (carving) and oral arts to Whare Maire (martial arts) and Traditional Māori Games.
Multi Artform
Data, data everywhere ... yet, no audience insight
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- 4 Feb . 2011
This paper promotes the value of data for strategic marketing and outlines some of the main issues and challenges for arts organisations around collecting, analysing and managing audience data. It also provides a brief overview of data collection methods and Vital Statistics, a program developed and offered by Purple Seven in the UK which will be rolled out across Australia and New Zealand over the next three years as part of broader audience-data related programs.
Multi Artform
Extreme Copywriting Makeover - Wendy Neale, Furniture Designer and Sculptor
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- 4 Feb . 2011
Multi Artform
Extreme Copywriting Makeover - Pacific Underground
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- 4 Feb . 2011
George Hills worked with Pacific Underground to produce a reworked company profile and one paragraph promotional copy suitable for use in a brochure.
Multi Artform
Txt2U - Developing the Potential of SMS Text Marketing in the Arts
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- 4 Feb . 2011
Multi Artform
The Touring Manual
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- 30 Jan . 2011
A guide to touring and producing New Zealand performing arts (Revised edition 2007)
Multi Artform
Passion before profit - the artist-gallery relationship
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- 4 Feb . 2011
The processes of making art and showing art in a commercial gallery are not, in the first instance, about making money. Let’s get that clear right up front. The opportunity to exhibit and communicate is the primary focus and what the artist and the gallerist have in common, first and foremost, is an engagement with the art.
Multi Artform
Helen Bartle & Andrew McIntyre - 7 Pillars of Audience Focus
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- 3 Feb . 2011
Challenges and opportunities
Multi Artform
Peer to Peer - Activating social networks
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- 4 Feb . 2011
Since 2004, considerable research and effort has been expended on better understanding the impact of and how to use word of mouth as a marketing tool. Writers and consultants like Jerry Yoshitomi have joined Alan Brown (also the author of Social Network Marketing) in encouraging arts marketers to consider and implement effective “peer to peer” or social networking marketing strategies.
Multi Artform
Audience 360 Report
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- 3 Aug . 2011
This report is all about helping performing arts organisations and venues grow and diversify their audiences. It will do this by allowing them to mine information from a vital resource – box office data.
Multi Artform
Vicki Allpress Hill: Getting inside Google Analytics
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- 3 Feb . 2011
Multi Artform
New Zealanders and the arts: 2008
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- 30 Jan . 2011
Attitudes, attendance and participation
Multi Artform
Case Study - Creative Tourism New Zealand
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- 4 Feb . 2011
Multi Artform
Arts & Community Health
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- 4 Feb . 2011
Dance
Raewyn Hill - Case Study
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- 4 Feb . 2011
In the past twelve years Raewyn Hill has been described not only as New Zealand’s leading female dancer but also as an emerging choreographic voice.
Multi Artform
Ticketing professionals conference - Top Takeaways
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- 4 Feb . 2011
Multi Artform
Audience profiling - Creative New Zealand case studies
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- 4 Feb . 2011
Multi Artform
Clarifying vision. Collecting evidence.
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- 3 Feb . 2011
Anne Rodda & Jill Rawnsley, Artistic Director, Auckland Writers & Readers Festival
Multi Artform
Royal New Zealand Ballet - New Zealand Post 'Tutus on Tour'
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- 4 Feb . 2011
Multi Artform
Musician's Career Development Programme - Promoting Live Gigs Toolkit
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- 4 Feb . 2011
Multi Artform
Vicki Allpress-Hill - Audience Growth in a Digital World
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- 3 Feb . 2011
Media arts
Documentary filmmaking sector of New Zealand - research 2006
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- 30 Jan . 2011
Commissioned by Creative New Zealand and the New Zealand Film Commission
Multi Artform
Rhana Devenport: Coming to terms with ‘branding’
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- 3 Feb . 2011
Multi Artform
International visa and tax information for New Zealand artists
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- 17 Jan . 2011
Multi Artform
Data collection - The UK, Australian and New Zealand experience
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- 4 Feb . 2011
Multi Artform
Auckland Theatre Company Ambassadors
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- 4 Feb . 2011
Multi Artform
Vital Statistics Agency Project - Creative New Zealand
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- 4 Feb . 2011
Multi Artform
Tim Walker: team x (fun + value) = brand development
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- 3 Feb . 2011
Multi Artform
Insight Guided - case studies
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- 3 Feb . 2011
Multi Artform
Stuart Nicolle, Tim Roberts and Helen Bartle - Vital Statistics for the Performing Arts
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- 3 Feb . 2011
Multi Artform
Brand Driven - case studies
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- 3 Feb . 2011
Multi Artform
Turi Park - Visual Artist
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- 4 Feb . 2011
Multi Artform
Extreme Research Makeover
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- 4 Feb . 2011
Multi Artform
Getting on Board: a governance resource for arts organisations
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- 30 Jan . 2011
(3rd Edition, 2009) A resource to develop governance capability in the arts sector.
Multi Artform
Celebrating the Arts - 2B or not 2B
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- 4 Feb . 2011
Multi Artform
Effective e-marketing - a New Zealand perspective on trends, issues and best practice
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- 4 Feb . 2011
Multi Artform
Opera for Groups
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- 4 Feb . 2011
Vicki Allpress implemented The NBR New Zealand Opera’s Opera for Groups offer during the company’s 2005 season. At the time, this was something that few arts companies did, although it was a well-developed business among the commercial theatres of London’s West End.
Multi Artform
Taking our ancestors stories to the world
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- 3 Feb . 2011
Garry Nicholas, General Manager, and Tamahou Temara, Operations Manager, Toi Maori
Multi Artform
Diane Ragsdale - Surviving the Culture Change
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- 3 Feb . 2011
Multi Artform
Making the most of Vital Statistics
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- 4 Feb . 2011
Multi Artform
Royal New Zealand Ballet
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- 4 Feb . 2011
Multi Artform
Relationship Marketing - Life in the Trenches
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- 4 Feb . 2011
Multi Artform
Tim Walker: Win win
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- 3 Feb . 2011
Audience insight into Rugby World Cup 2011 visitors
Multi Artform
The Power of Proof
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- 3 Feb . 2011
Jenny Harper, Director, Christchurch Art Gallery
Multi Artform
Tastemakers
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- 3 Feb . 2011
Philip Aldridge, Chief Executive, and Ross Gumbley, Artistic Director, Court Theatre
Multi Artform
Auckland Theatre Company - TXT2U Final Report
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- 4 Feb . 2011
Multi Artform
Network power - New Zealand Communities of Practice Case Study
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- 4 Feb . 2011
Multi Artform
Making the Most of Your Website (2005)
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- 4 Feb . 2011
Multi Artform
This is not a gallery...
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- 3 Feb . 2011
Kate Montgomery, Director, The Physics Room
Multi Artform
Asian Aucklanders and the Arts: 2006
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- 30 Jan . 2011
Attitudes, attendance and participation

Showing 65 publications

Featured Publications

1 of 4 publications

Funding and programmes guide 2012

This guide will take you through the different options for you or your organisation, and help you decide which form of support is the most appropriate. Combine it with an artform funding guide for the full funding picture for your artform.
2 of 4 publications

Application for project funding form 2012

Use this form for all Arts Grants, Quick Response, Toi Ake & Tohunga/Tukunga applications. This form is designed to be typed into then printed to include with your support material. You must use Adobe pdf reader to fill out the form - other pdf readers will cause problems.
3 of 4 publications

Annual Report 2010/11

For the Arts Council of New Zealand Toi Aotearoa (Creative New Zealand), year ending 30 June 2011. Contains information on our role and environment, the year in review, and organisational performance. Available in pdf and as an accessible doc.
4 of 4 publications

Individual publishing subsidies guidelines 2012

These guidelines offer specific advice for publishing subsidy applications and are designed to be read in conjunction with the Funding & Programmes Guide 2012 and the Literature Guide 2012.

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