Research and resources

  • White-paper-2 All Artforms

    Answers to 5 key questions about email in the arts sector - Optimiser white paper no.2

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    • 18 Jul . 2014

    Answers are based on NZ data from arts organisations in the Optimiser programme. Are our email campaigns getting good responses? What days are best? More...

  • Optimiser-cover All Artforms

    Engaging with audiences on social media - Optimiser white paper no.1

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    • 3 Jul . 2014

    Five things the Optimiser data tells us about engaging with audiences on social media. Measuring social media impact in the New Zealand arts sector.

  • Audience-atlas All Artforms

    Audience Atlas New Zealand report 2011

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    • 18 Jun . 2012

    This is a detailed survey of cultural audiences in New Zealand. The survey covers 39 artforms and leisure activities and 640 individual arts, culture and heritage venues throughout the country. It measures lapsed, current and potential markets to provide detailed insight into New Zealand audiences.

  • Cover-image-culture-segments_for-web All Artforms

    Culture Segments New Zealand

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    • 20 Jun . 2012

    Culture Segments is a new, international, sector-specific segmentation system for arts, culture and heritage organisations designed by Morris Hargreaves McIntyre (MHM). The system uses data from Audience Atlas New Zealand 2011, and draws on MHM’s experience to help organisations to understand and meet the needs of audiences for arts, culture and heritage.

  • Tbc-cover All Artforms

    The Big Conversation reader

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    • 28 May . 2014

    This reader was published for The Big Conversation in June 2014 by Creative New Zealand, Morris Hargreaves and The Audience Connection. It is intended to enrich a debate about the future of the sector and the conversation between art and audience.

  • Nzers-full-report-cover All Artforms

    New Zealanders and the arts full report 2011

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    • 28 May . 2012

    This document is the full report of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts.

  • Cover-from-music-discussion-paper Music

    Music Discussion Paper 2013

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    • 8 Apr . 2013

    We are sought feedback and advice on how we can best support and develop New Zealand music and musicians. Submissions closed on 17 May 2013.

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    Building Audience Capital Conference Reader 2012

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    • 19 Jul . 2012

    What is audience capital? How has arts marketing undermined audience capital. What are the building blocks of audience capital. How to build audience capital. By Morris, Hargreaves, McIntyre

  • Getting-on-board Multi Artform

    Getting on Board: a governance resource for arts organisations

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    • 30 Jan . 2011

    A resource to develop governance capability in the arts sector. This edition, while still including the fundamentals of good governance practice, has new material on a number of topics such as the organisational learning, planning for effective board meetings and boardroom dynamics. (4rd Edition, 2014)

  • All Artforms

    21st Century Arts Conference Report 2010

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    • 3 Feb . 2011

    A summary of the key messages, keynote speeches and breakout sessions at Creative New Zealand’s 21st Century Arts Conference 2010. By Jooles Clements, Helen Bartle & Susan Nelson.

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    21st Century Arts Conference Report 2011

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    • 12 Dec . 2011

    This report provides a summary of the key messages, keynote speeches and breakout sessions. The 2011 theme was based on the last two of the Seven Pillars of Audience Focus: Interactively Engaged and Personalised.

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    Alan Brown: Knowing me, knowing you

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    • 3 Feb . 2011

    Emerging Practices in Segmentation – new customer models for arts organisations

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    21st Century Arts Conference report & summary 2009: Insight Guided

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    • 3 Feb . 2011

    Audience research is the lifeblood of successful organisations; insight-guided organisations monitor changes in the external environment, respond to them, and have a dialogue with audiences.

  • Support-for-pacific-arts Pacific arts

    Support for Pacific Arts

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    • 24 Oct . 2012

    Here are some other sources of funding, support and help that may be of use to Pasifika artists and practitioners looking to make a career in the arts.

  • Nzers-summary-report-cover All Artforms

    New Zealanders and the arts summary report 2011

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    • 28 May . 2012

    This document is Creative New Zealand’s summary of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts. For more detail please read the full report.

  • All Artforms

    21st Century Arts Conference Report & summary 2009: Brand Driven

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    • 3 Feb . 2011

    In 2009 conference speakers looked at brand challenges for arts organisations in the 21st century and offered tools to ensure brand is integrated into everything we do.

  • All Artforms

    Alan Brown: Envisaging the Customer Database of the future

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    • 3 Feb . 2011

  • Audience360-2011 All Artforms

    Audience 360 Report 2011

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    • 3 Sep . 2012

    The Audience 360° Report 2011 is one of the tools provided by Creative New Zealand to help arts organisations and venues tap into their potential market and sell tickets. It does this by analysing box office data to give insights into the purchasing behaviour of New Zealand audiences. Also see the older Audience 360 Report 2010.

  • The-art-of-the-possible All Artforms

    The art of the possible: strengthening private sector support for the Arts in New Zealand

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    • 1 Dec . 2011

    Published in October 2010 this report identifies opportunities for increasing revenue to the arts from private sources. The report concludes that in New Zealand the greatest opportunity for increasing private sector support is from business. The report also sets out recommendations to grow revenues from trusts and foundations and through individual giving.

  • Multi Artform

    Case Study - Creative Tourism New Zealand

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    • 4 Feb . 2011

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Featured Publications

  • 1 of 5 publications

    Ccs-brochure

    Funding for local arts

    This brochure tells you if your project is able to be funded through the Creative Communities Scheme (CCS) and how to make an application. CCS helps to fund local arts projects. Each year Creative New Zealand provides CCS funding to city and district councils to distribute in their area.

  • 2 of 5 publications

    Visual-arts-review

    Visual Arts Review Final Report 2014

    Creative New Zealand sought feedback and advice on how we can best recognise and support New Zealand’s visual arts. This final report outlines the recommendations agreed by the Arts Council and discusses issues identified during the review.

  • 3 of 5 publications

    Craft-object-review

    Craft/Object Review Final Report 2014

    Creative New Zealand sought feedback and advice on how we can best recognise and support New Zealand’s craft/object sector. This final report outlines the recommendations agreed by the Arts Council and discusses issues identified during the review.

  • 4 of 5 publications

    Volunteer

    Volunteer Management Toolkit

    This toolkit is designed to help arts organisations develop a volunteer management system. Find out how to attract, manage and retain volunteers. It includes many templates to give you a head start at key points while managing your volunteers.

  • 5 of 5 publications

    Risk-management

    Risk Management Toolkit

    This toolkit is designed to help arts organisations develop or improve their risk management practice. It will help you create a policy, understand your risk factors, define your risks and manage them. It also contains helpful templates to get you started. This is designed to be read alongside Getting on Board: A governance resource guide for arts organisations