Research and resources

  • Audience-atlas All Artforms

    Audience Atlas New Zealand report 2011

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    • 18 Jun . 2012

    This is a detailed survey of cultural audiences in New Zealand. The survey covers 39 artforms and leisure activities and 640 individual arts, culture and heritage venues throughout the country. It measures lapsed, current and potential markets to provide detailed insight into New Zealand audiences.

  • Cover-image-culture-segments_for-web All Artforms

    Culture Segments New Zealand

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    • 20 Jun . 2012

    Culture Segments is a new, international, sector-specific segmentation system for arts, culture and heritage organisations designed by Morris Hargreaves McIntyre (MHM). The system uses data from Audience Atlas New Zealand 2011, and draws on MHM’s experience to help organisations to understand and meet the needs of audiences for arts, culture and heritage.

  • Dance-cover Dance

    Dance Review Final Report 2014

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    • 31 Jan . 2014

    Creative New Zealand sought feedback and advice on how we can best recognise and support New Zealand dance. This final report outlines the recommendations agreed by the Arts Council and discusses issues identified during the review.

  • Cover-from-music-discussion-paper Music

    Music Discussion Paper 2013

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    • 8 Apr . 2013

    We are seeking feedback and advice on how we can best support and develop New Zealand music and musicians. The responses we get to this Music Discussion Paper will help identify our music funding priorities and policies for the next five years (2013-2017). Submissions close on 17 May 2013.

  • Nzers-full-report-cover All Artforms

    New Zealanders and the arts full report 2011

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    • 28 May . 2012

    This document is the full report of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts.

  • Pa-cover Pacific arts

    Pacific Arts Review Final Report 2013

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    • 10 Dec . 2013

    Creative New Zealand sought feedback and advice on how it can best recognise and support the arts of the Pasifika peoples. As a result we identified five areas we can make a measurable difference to sustaining the health and vitality of Pacific arts over the next five years.

  • Pacific-arts-discussion-paper-2012 Pacific arts

    Pacific Arts Discussion Paper 2012

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    • 26 Nov . 2012

    We are seeking feedback and advice on how we can best support and develop Pacific arts. The responses we get to this paper will feed into Creative New Zealand strategic planning and help us to set our future priorities and policies for Pacific arts.

  • All Artforms

    Building Audience Capital Conference Reader 2012

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    • 19 Jul . 2012

    What is audience capital? How has arts marketing undermined audience capital. What are the building blocks of audience capital. How to build audience capital. By Morris, Hargreaves, McIntyre

  • All Artforms

    21st Century Arts Conference Report 2011

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    • 12 Dec . 2011

    This report provides a summary of the key messages, keynote speeches and breakout sessions. The 2011 theme was based on the last two of the Seven Pillars of Audience Focus: Interactively Engaged and Personalised.

  • All Artforms

    21st Century Arts Conference Report 2010

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    • 3 Feb . 2011

    A summary of the key messages, keynote speeches and breakout sessions at Creative New Zealand’s 21st Century Arts Conference 2010. By Jooles Clements, Helen Bartle & Susan Nelson.

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    Alan Brown: Knowing me, knowing you

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    • 3 Feb . 2011

    Emerging Practices in Segmentation – new customer models for arts organisations

  • Nzers-summary-report-cover All Artforms

    New Zealanders and the arts summary report 2011

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    • 28 May . 2012

    This document is Creative New Zealand’s summary of findings from independent research in 2011 into New Zealanders’ attitudes to, attendance at and participation in the arts. For more detail please read the full report.

  • All Artforms

    21st Century Arts Conference report & summary 2009: Insight Guided

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    • 3 Feb . 2011

    Audience research is the lifeblood of successful organisations; insight-guided organisations monitor changes in the external environment, respond to them, and have a dialogue with audiences.

  • All Artforms

    21st Century Arts Conference Report & summary 2009: Brand Driven

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    • 3 Feb . 2011

    In 2009 conference speakers looked at brand challenges for arts organisations in the 21st century and offered tools to ensure brand is integrated into everything we do.

  • All Artforms

    Alan Brown: Envisaging the Customer Database of the future

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    • 3 Feb . 2011

  • Support-for-pacific-arts Pacific arts

    Support for Pacific Arts

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    • 24 Oct . 2012

    Here are some other sources of funding, support and help that may be of use to Pasifika artists and practitioners looking to make a career in the arts.

  • Getting-on-board Multi Artform

    Getting on Board: a governance resource for arts organisations

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    • 30 Jan . 2011

    A resource to develop governance capability in the arts sector. This edition, while still including the fundamentals of good governance practice, has new material on a number of topics such as the organisational learning, planning for effective board meetings and boardroom dynamics. (4rd Edition, 2014)

  • Audience360-2011 All Artforms

    Audience 360 Report 2011

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    • 3 Sep . 2012

    The Audience 360° Report 2011 is one of the tools provided by Creative New Zealand to help arts organisations and venues tap into their potential market and sell tickets. It does this by analysing box office data to give insights into the purchasing behaviour of New Zealand audiences. Also see the older Audience 360 Report 2010.

  • The-art-of-the-possible All Artforms

    The art of the possible: strengthening private sector support for the Arts in New Zealand

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    • 1 Dec . 2011

    Published in October 2010 this report identifies opportunities for increasing revenue to the arts from private sources. The report concludes that in New Zealand the greatest opportunity for increasing private sector support is from business. The report also sets out recommendations to grow revenues from trusts and foundations and through individual giving.

  • Multi Artform

    Case Study - Creative Tourism New Zealand

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    • 4 Feb . 2011

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Featured Publications

  • 1 of 4 publications

    Cover_12-13_v2

    Annual Report 2012/13

    For the Arts Council of New Zealand Toi Aotearoa (Creative New Zealand), year ending 30 June 2013. Contains information on our role and environment, the year in review, and organisational performance.

  • 2 of 4 publications

    Sp

    Strategic Plan 2013 - 2016

    This document sets out the Arts Council’s strategic direction for the period 2013-2016. A summary of the results of our public consultation held in August 2013 and Creative New Zealand’s response are also available here. We would like to thank everyone who provided feedback on the draft Strategic Plan 2013-16.

  • 3 of 4 publications

    Qrg

    Quick Response application form 2014

    This PDF application form is not interactive. To fill it in you need to print the form then complete all relevant fields. You should also read the 2014 Guide to Preparing a Quick Response Application.

  • 4 of 4 publications

    Guide

    2014 Guide to preparing a Quick Response Grant Application

    This will help you complete the Quick Response Grant Application Form. It tells you if you are eligible to apply, the information that you need to include and how to submit your application.