Keeping your donors happy

Once you have donors, it is important to keep them feeling informed, connected and enthusiastic about what your arts organisation does. Donors will want to know that you are going to put their donation to good use. Try these strategies to maintain a strong relationship with them:

• Develop a plan of up-coming projects and goals for your organisation and let potential donors know how their contribution will help to make this plan happen
• Invite your donors to openings and other functions. Make them feel like a part of your organisation
• Be clear about what potential donors can expect back from you – be sure you can do what you promise
• Think about how you can look after your donors in creative ways that don’t cost a lot of money. Talk to other organisations to find out what they do

For more tips on how to look after your donors, have a look at the Funding Information Service website.

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