Creative Giving | Creative New Zealand

About Creative Giving

Creative Giving is a new $1.05m Creative New Zealand pilot programme designed to enhance the arts sector’s ability to source private sector funding.

It will provide advice and support to arts organisations to help them increase the funding they receive from individual donors, businesses, trusts and foundations.

The pilot will include individual mentoring for selected arts organisations and nationwide workshops and masterclasses. To incentivise financial support of the arts from the private sector, Creative New Zealand will also match the funds arts organisations raise through new sponsorships or donations between $5,000 and $20,000 (criteria will apply due to limited funds available).

The pilot will also work to facilitate partnerships between arts organisations and both individual donors and businesses to highlight the benefits of investing in the arts.

One-to-one mentoring

One-to-one mentoring will be offered to a selected group of up to 24 arts and cultural organisations. The number involved is limited to increase the effectiveness and success of the mentoring. Starting in July 2012, organisations participating will receive at least four days of mentoring over a 12-month period.

Matched funding scheme

A matched funding scheme will help organisations to leverage financial support from first-time sponsors or donors to arts or culture organisations. From businesses, this may encourage financial support where previously in-kind support would be given. Creative New Zealand will match funding when an organisation secures a cash sponsorship or donation of between $5000 and $20,000 from a new sponsor or donor.

Workshops and networking events

Workshops will be held on a range of subjects including online giving, sponsorships and major gift proposals, databases and data capture and writing a case for support. Coinciding with the workshops will be networking events with speakers from the business or arts and culture sectors offering their perspective on the value of funding the arts.

Meet Jean Goodband

Creative New Zealand has appointed a manager to develop and implement the pilot programme, which will initially run until mid 2015.

Jean Goodband brings many years of fundraising and sponsorship expertise to her role as Manager of Creative Giving. As the former Director of Development for Wellington’s Scots College, her fundraising skills helped build the school’s new arts centre and a sports centre. She has also been responsible for individual giving at the National Galleries of Scotland.

Jean’s first role in fundraising was as part of the team at University of Nottingham, raising $66million in a capital campaign (the second largest in the UK at the time). She then worked for Stirling University establishing a strong annual giving programme and introduced telephone fundraising. Income increased from three figures to six and the return on investment went from negative to well above the national average, with hundreds of new donors.

Jean also worked at Queen Margaret University in Edinburgh on a capital fundraising campaign. This was one of six capital campaigns she been a part of during her career, collectively raising $195million dollars.

Most recently she headed up the marketing and fundraising team at Wellington’s Life Flight that needs to raise $4million annually to keep the rescue helicopter and air ambulance operational. Jean has an MA (Hons) majoring in English and is based in Creative New Zealand’s Wellington office.