About Creative Giving

Creative Giving is a $1.05m Creative New Zealand pilot programme designed to enhance the arts sector’s ability to source private sector funding. It provides advice and support to arts organisations to help them increase the funding they receive from individual donors, businesses, trusts and foundations.

The pilot includes individual mentoring for selected arts organisations and nationwide workshops and masterclasses. To incentivise financial support of the arts from the private sector, Creative New Zealand also matches the funds arts organisations raise through new sponsorships or donations between $5,000 and $20,000 (criteria applies due to limited funds available).

The pilot also works to facilitate partnerships between arts organisations and both individual donors and businesses to highlight the benefits of investing in the arts.

One-to-one mentoring

One-to-one mentoring by Jean Goodband, Creative New Zealand’s Manager Creative Giving, is available for six arts and cultural organisations. This will entail a group session with all participating organisations and three two-hour individual sessions. The number involved is limited to increase the effectiveness and success of the mentoring. Starting in November 2013, organisations participating will receive at least four days of mentoring over an eight-month period.

Restrictions to entry apply. Please contact jean.goodband@creativenz.govt.nz for further information.

Register your interest in this mentoring opportunity

Matched funding scheme

The matched funding scheme helps organisations to leverage financial support from first-time sponsors or donors to arts or culture organisations. From businesses, this may encourage financial support where previously in-kind support would be given. Creative New Zealand will match fund when an organisation secures a cash sponsorship or donation of between $5000 and $20,000 from a new sponsor or donor.

Read the Matched Funding scheme guidelines (pdf 138Kb)

Workshops and networking events

Workshops will be held on a range of subjects including online giving, sponsorships and major gift proposals, databases and data capture and writing a case for support. Coinciding with the workshops will be networking events with speakers from the business or arts and culture sectors offering their perspective on the value of funding the arts.

More information about the workshops.

About Jean Goodband

Creative New Zealand has appointed a manager to develop and implement the pilot programme, which will initially run until mid 2015.

Jean Goodband brings many years of fundraising and sponsorship expertise to her role as Manager of Creative Giving. As the former Director of Development for Wellington’s Scots College, her fundraising skills helped build the school’s new arts centre and a sports centre. She has also been responsible for individual giving at the National Galleries of Scotland.

Jean’s first role in fundraising was as part of the team at University of Nottingham, raising $66million in a capital campaign (the second largest in the UK at the time). She then worked for Stirling University establishing a strong annual giving programme and introduced telephone fundraising. Income increased from three figures to six and the return on investment went from negative to well above the national average, with hundreds of new donors.

Jean also worked at Queen Margaret University in Edinburgh on a capital fundraising campaign. This was one of six capital campaigns she been a part of during her career, collectively raising $195million dollars.

Most recently she headed up the marketing and fundraising team at Wellington’s Life Flight that needs to raise $4million annually to keep the rescue helicopter and air ambulance operational. Jean has an MA (Hons) majoring in English and is based in Creative New Zealand’s Wellington office.

For all inquiries please contact: jean.goodband@creativenz.govt.nz

Useful resources and links:

Donations toolkit - This is a resource to help individuals artists and arts organisations understand how to accept donations and approach potential donors.

Growing the Pie: Increasing the Level of Cultural Philanthropy in Aotearoa New Zealand (MCH website)

The Art of the Possible: Strengthening Private Sector Support for the Arts in New Zealand

Philanthropy New Zealand website

The Arts Foundation website

Peter Biggs talks about the Creative Giving programme on Radio New Zealand (13 mins)

Engagement between business and community organisations 2012

Getting on Board - a governance resource for arts organisations

Fundraising workshops

In 2013/14 we are running workshops about fundraising. The workshops include one about prospect research, another aimed at board members andanother for other staff.

More about the fundraising workshops