Webinars and online training

Our free webinars and online training programme for arts and cultural organisations will help you develop your understanding of organisational development, including online marketing and volunteer management.

Optimise Video Series

These videos offer free access to live and recorded training sessions and practitioner interviews for arts organisations and individual creative practitioners. They will help you develop your marketing skills in line with current best practice.

There are three series of videos featuring a variety of presenters offering content and skills training for a range of experience levels.

Whiteboard Series

These are 15-minute Facebook Live videos full of expert tips on online marketing topics relevant to New Zealand arts organisations. Delivered by The Audience Connection this year’s topics will help you to prioritise and stay on track whether you are new to online marketing or struggling to keep on top of your work.

Masterclass Series

These one hour masterclasses are curated by The Audience Connection and feature local and international expert presenters.  Delivered via webinar, with supporting resources, this series will give experienced marketers insights into the latest online marketing practice.

Conversation Series

These are 20-minute live interviews with New Zealand arts marketers who are getting proven results in online marketing. Delivered via Facebook Live, this series is for arts marketers who want evidence of what is truly engaging New Zealand arts audiences on digital platforms.

Thursday 14 June, 10.30am - 11.30am: Masterclass Series Three - Email marketing segmentation strategies
Wednesday 27 June, 10.30am - 10.50am  Conversation Series One - Building a website that supports organisational goals
Tuesday 3 July, 10.00am - 10.20am: Conversation Series Two - Running paid Facebook campaigns that get results
Friday 6th July, 12.00pm - 12.20pm: Conversation Series Three - Using video to attract and engage audiences

How to register

To register your interest in these webinars contact grace.sinclair@creativenz.govt.nz

View previous Optimise videos on YouTube 
View previous Getting on Board webinars on YouTube
View previous Health and Safety webinars on YouTube 

Optimiser: online marketing benchmarking project

You can compare how well your online marketing is performing by benchmarking your results against the aggregated results of 38 other local arts organisations.  You will also be able to set realistic targets and support the case for investment in key areas of online marketing.

Key aggregated results from 2014-15 data

  • 61% of participants now have mobile responsive websites- 24% increase from the previous year
  • 33% of participant website visits now come from mobile or tablet
  • Our participants’ average email click-through rate of 3.60% is higher than quoted industry averages which sit below 3%
  • Facebook use by audiences continues to grow –across all participants there was a 24% increase from 184,854 to 229,377 Facebook Likes between Years 2 and 3.
  • Across all participants with Twitter accounts, the average number of followers increased 22% to 3,350 from 2,745 the year before
  • 35% of YouTube channel views were made on mobile phone or tablet.
  • 54.5% increase in uploads of videos to YouTube by participants between Years 1 and 3
  • 50% of participants now have an Instagram channel

Since March 2012 we have been collecting online marketing data from arts organisations working in a range of artforms and locations.

The programme is a partnership between Creative New Zealand and programme leader The Audience Connection

“We see this programme as highly beneficial as it gives context to our online analytical figures. It also identifies areas of strength and weakness and helps us identify areas which may need more resource or focus in our continuing online strategy. Our initial Optimiser results have provided valuable context to our results for our sponsors and board, which is crucial when seeking future funding support for our online strategy."  Lauren Whitney, NZ International Comedy Festival

Find out more

Email grace.sinclair@creativenz.govt.nz for alerts, latest findings and case studies as they are released.

Five things the Optimiser data tells us about engaging with audiences on social media (pdf 861KB)

Five key questions about email marketing in the New Zealand arts sector (pdf 1MB)