Webinars and online training

Our free webinars and online training programme for arts and cultural organisations will help you develop your digital and marketing capability.

Optimise Video Series

These videos offer free access to live and recorded training sessions and practitioner interviews for arts organisations and individual creative practitioners. They will help you develop your marketing skills in line with current best practice.

There are three series of videos featuring a variety of presenters offering content and skills training for a range of experience levels. This year our video series focuses on analytics.

Desk Series

These are 5-minute Facebook Live videos aimed at an introductory or refresher level. Each video focuses on the most important metrics for digital marketing channels. Videos are presented from the desk of Vicki Allpress Hill of The Audience Connection

The desk series:

  • Tuesday 27 November: 5 Instagram Metrics
  • Tuesday 4 December: 5 Facebook Metrics
  • Tuesday 11 December: 5 Email Metrics                   

Webinar Series

These one hour live webinars are aimed at arts organisations already using Google Analytics and will be presented by Vicki Allpress Hill of The Audience Connection and/or guest presenters.

Conversation Series

Conversation series: These are 15-minute live interviews are aimed at practitioners and arts organisations wanting to learn from their peers. Each interview will focus on organisations’ effective or innovative digital marketing. Interviews will be conducted by Vicki Allpress Hill of The Audience Connection via Facebook Live, with marketing practitioners from a range of artforms and locations.  

How to register

To register your interest in these webinars email Grace Sinclair

Learn from our Youtube channel

We have compiled expert advice into practical videos to help arts organisations develop. You find these on our YouTube channel

View previous Optimise videos on YouTube

View previous Getting on Board webinars on YouTube