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Webinars and online training

We offer free webinars and online training for arts and cultural organisations. You can learn about better governance, health and safety requirements and online marketing.

Optimise online marketing video series:

Is your online marketing measuring up?

7 March 2017 (moved from 28 Feb): An hour webinar drawing insights from our four-year Optimiser online marketing benchmarking study, including the latest results from 2015-16. The study is funded by Creative New Zealand and run by The Audience Connection.

Email marketing top tips

9 March 2017: A 15 minute Facebook Live clinic led by The Audience Connection to discuss why email is still one of the most important digital tools for New Zealand arts organisations. Learn top tips for how to use email effectively and build your permission email database.

Moving marketing spend from traditional to digital

11 April 2017: A Conversation Starter panel discussion on achieving results by shifting marketing spend from print, press, radio and outdoor to digital. Led by The Audience Connection with New Zealand organisations that have made the change.

Measuring social media engagement

Part 1: 9 May 2017 and Part 2: 23 May 2017

Two 15-minute live Facebook clinics led by The Audience Connection to discuss metrics, reporting and tools to measure your social media engagement.

Experimenting with live streaming

6 June 2017: A Conversation Starter panel presentation on using live streaming to engage audiences. Ranging from high production value live streaming to real-time ‘in the moment’ insights using Periscope and Facebook Live. Led by The Audience Connection with New Zealand arts organisations that have used these methods to reach audiences.

Getting on Board webinars:

Chairing the board

8 November 2016: Exploring some of the key characteristics of successful board leaders.

Governance with impact

30 March 2017 (time changed to 11-12pm): Examining how a board gets effective leverage over organisational performance (with particular emphasis on how it uses its time and tracks organisational performance).

Health and Safety webinars:

The big things

22 November 2016: Understanding health and safety legislation and developing a health and safety framework and policy that underpins what you do next.

The nuts and bolts

14 February 2017: Developing processes and systems for health and safety compliance and everyday working.

Working smarter and safer

16 May 2017: Driving a culture of health and safety improvement within your organisation to keep you working smarter and safer.

Who are these for?

We recommend organisations' chief executives, managers, marketers and audience development and communications staff attend all webinars so your organisation can get the most out of them.

The governance webinars are relevant for board members, general managers, artistic directors and other staff who engage directly with the board and its governance processes and systems.

The health and safety webinars, run by Steve Lloyd of Coverage Solutions NZ Ltd, are relevant for staff who work with the health and safety governance processes and systems.

How to register

To register contact grace.sinclair@creativenz.govt.nz and specify the webinars/video sessions you are interested in attending.

Watch past Optimise video's on Youtube

Watch past Getting on Board webinars on Youtube

Read the Optimise blog

Optimiser: online marketing benchmarking project

You can compare how well your online marketing is performing by benchmarking your results against the aggregated results of 38 other local arts organisations.  You will also be able to set realistic targets and support the case for investment in key areas of online marketing.

Key aggregated results from 2014-15 data

  • 61% of participants now have mobile responsive websites- 24% increase from the previous year
  • 33% of participant website visits now come from mobile or tablet
  • Our participants’ average email click-through rate of 3.60% is higher than quoted industry averages which sit below 3%
  • Facebook use by audiences continues to grow –across all participants there was a 24% increase from 184,854 to 229,377 Facebook Likes between Years 2 and 3.
  • Across all participants with Twitter accounts, the average number of followers increased 22% to 3,350 from 2,745 the year before
  • 35% of YouTube channel views were made on mobile phone or tablet.
  • 54.5% increase in uploads of videos to YouTube by participants between Years 1 and 3
  • 50% of participants now have an Instagram channel

Since March 2012 we have been collecting online marketing data from arts organisations working in a range of artforms and locations.

The programme is a partnership between Creative New Zealand and programme leader The Audience Connection

“We see this programme as highly beneficial as it gives context to our online analytical figures. It also identifies areas of strength and weakness and helps us identify areas which may need more resource or focus in our continuing online strategy. Our initial Optimiser results have provided valuable context to our results for our sponsors and board, which is crucial when seeking future funding support for our online strategy."  Lauren Whitney, NZ International Comedy Festival

Find out more

Email grace.sinclair@creativenz.govt.nz for alerts, latest findings and case studies as they are released.

Five things the Optimiser data tells us about engaging with audiences on social media (pdf 861KB)

Five key questions about email marketing in the New Zealand arts sector (pdf 1MB)

Development and resources : Webinars and online training