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Growth Package

This package helps your organisation continue to grow and develop. It will help you to develop a digital strategy and increase skills in sponsorship and revenue generation so your organisation is more financially secure.

Timetable for Growth Package (pdf. 61KB)

Arts Philanthropy and Partnerships Programme

Digital Strategy

This is an opportunity to develop a digital strategy or update an existing strategy. The aim is to ensure that organisations remain relevant and effective in an increasingly digital environment.

The initiative will be delivered by The Audience Connection. The coaching covers:

  • developing a digital strategy framework
  • digital priorities and tactics
  • increasing the use of mobile, social and video communication channels.

Successful applicants can also apply for up to $3,000 (plus GST) in matched funding to implement an aspect of their strategy.

Regardless of your organisation’s size or digital ability, a documented strategy will help you make the best use of digital tools and channels to improve operational efficiency. It will also support:

  • marketing and audience development
  • fundraising
  • education
  • other business goals.

Who’s it for?

General managers, directors, marketing managers and staff responsible for online marketing. Three places are available for clients within this package.  

When and how much?

  • Applications are open now and close on 20 October 2017.
  • Starts December 2017 through to June 2018.
  • Workshop: May 2018, location and date to be confirmed.
  • $500 plus GST per organisation.

Sponsorship development

This initiative helps organisations to acquire skills in sponsorship development such as understanding how to approach sponsors and how to create mutually beneficial partnerships. Specialist provider The Gemba Group will help you better understand how sponsorship can support your organisation, provide a sponsors’ perspective and detail what sponsors seek from partnerships.  

You will be assessed and offered tailored coaching which could include:

  1. Sponsorship Industry Insights webinar – The Sponsors’ Perspective.
  2. One-to-one coaching based on your individual needs and priorities. Coaching will include at least one of a range of modules available on:
    • audience profiling
    • identifying industries aligned to your audience
    • recommendations of companies to approach for sponsorship
    • understanding sponsorship market values, eg naming rights, principal or category partnership
    • a go-to-market document for you to approach a sponsor.
  3. A sponsorship strategy template with key elements of the sponsorship coaching and a record of the stages of the coaching.
  4. Access to commercial insights and trends from Gemba’s research programme to assist you in targeting potential partners.

Who’s it for?

Senior managers and staff responsible for sponsorship and revenue development. You may also be monitoring and implementing an existing sponsorship strategy.

There are at least six places for organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 

When and how much?

  • Applications are open now and close on 27 October 2017.
  • Starts December 2017 through to June 2018.
  • $500 plus GST per organisation.

Revenue generation strategy

This is an opportunity to undertake bespoke, intensive coaching with national consultancy Giblin Group. The aim is to develop or update a revenue generation strategy to increase your organisation’s ability to fundraise and to diversify your income.

You will be assessed and offered tailored coaching which could include:

  1. A situational analysis. An assessment of your current fundraising capability, priorities and targets aligned with your organisation’s strategic plan, including a review of your organisational documents.
  2. Coaching on the fundamental principles of fundraising. Sessions will be a mix of online and face-to-face, including a half day workshop on-site with board and management.
  3. A tailored and practical revenue generation strategy, with input from your board and staff, developed by you with assistance from Giblin Group.
  4. A chance to practice your fundraising pitch and get feedback in a ‘Dragon’s Den’ pitch session.

Who’s it for?

Senior managers and staff responsible for sponsorship and revenue development. You may also be monitoring and implementing an existing fundraising strategy. Five places are available for organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 

When and how much?

  • Applications are open now and close on 27 October 2017.
  • Situational analysis starts December 2017
  • Coaching: January through to June 2018.
  • $500 plus GST per organisation.

International strategy grants

These grants help arts organisations to develop an international strategy and acquire and apply research and strategic planning skills.

Who’s it for?
General managers, artistic directors and staff responsible for strategy development.

There are three grants available for organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 

When and how much?

  • Applications open on 11 December 2017 and close on 9 February 2018 
  • Grants of $2,500 plus GST are available for the development of an international strategy with a consultant.

For further information, please contact Grace Sinclair grace.sinclair@creativenz.govt.nz

You can apply through the international programme:

  • to take part in market development and
  • to take part cultural exchange initiatives.

Organisations can also be considered for international presentation opportunities case-by-case.

Development and resources : Growth Package