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Growth Package

Update: Applications have now closed.

The Growth Package helps your organisation continue its growth and development. It will help you develop a digital strategy and increase skills in database management as well improve your systems, processes and reach. It also provides training on how to diversify your organisation's income so it is more sustainable.

Timetable for Growth Package (pdf 60KB)

The international programme provides contestable opportunities to apply for coaching to develop an international strategy and to take part in market research and cultural exchange initiatives. Organisations can also be considered for international presentation opportunities on a case-by-case basis.

Digital strategy coaching

Arts organisations will be supported to develop a digital strategy so they can manage their creativity and business in an increasingly digital environment. Participants will attend two full-day workshops and can apply for up to $3,000 (plus GST) in matched funding to implement an aspect of their strategy.

Regardless of your organisation’s size or digital ability, a documented strategy will help you make the best use of digital tools and channels to improve operational efficiency. It will also support:

  • marketing and audience development
  • fundraising
  • education
  • other business goals.

Participants will receive coaching and tools and work with peers from similar types of organisations. The coaching will cover developing a digital strategy framework, digital priorities and tactics and increasing the use of mobile, social and video communication channels.

Who is it for?

General managers, directors, marketing managers and staff responsible for online marketing. Five places are available in the Growth Package for organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 

When and how much?

  • Applications open on 17 October and close on 18 November 2016.
  • Programme is delivered from December 2016 to June 2017.
  • Workshops in January and April 2017 (dates TBC).
  • $500 plus GST per organisation.

Evaluating databases, information and management reporting systems

Arts organisations will be provided with advice on how to:

  • access customer data and make better use of databases
  • assess and address problems with data, databases, information and management reporting systems and their implementation
  • choose a new CRM or ticketing system
  • integrate information systems they use regularly.

Participants will take part in a full day consultation and audit within their organisation. After which, you will receive a summary report with practical recommendations and an action plan.

Who is it for?

Staff responsible for marketing, audience development, box office management or who are involved in management reporting. Participants should have a working knowledge of your organisation’s databases, ticketing, CRM and online systems.

Three places are available in the Growth Package for organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 

When and how much?

  • Applications open on 17 October and close on 18 November 2016.
  • Programme is delivered between January and March 2017.
  • $500 plus GST per organisation.

Sponsorship coaching

This new initiative will assist organisations to develop skills in sponsorship strategy and partnerships. Specialist provider The Gemba Group will help you better understand how sponsorship can support your organisation and what corporate sponsors want from partnerships.  

You will receive coaching in one or more of the following modules, via an application process:

  1. Sponsorship Strategy: a one hour session to help you develop a basic one-page sponsorship strategy and follow-up support.
     
  2. Partner Targeting Principles: will help you identify the industries most aligned with your organisation and audience base. You will be coached on how to identify potential partners, eg banking, automotive or insurance, based on consumer insights, and how to effectively target potential partners.

Who is it for?

Senior managers and staff responsible for sponsorship and revenue development and/or monitoring and implementing an existing sponsorship strategy.

At least six places for organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 

When and how much?

  • Applications open on 31 October and close on 25 November 2016.
  • Programme is delivered between January and June 2017.
  • $500 plus GST per organisation.

International strategy coaching grants

These grants are to help arts organisations develop an international strategy and acquire and apply strategic planning skills.

When and how much?

  • Up to five grants of $2,500 plus GST are available for organisations within the Growth, Extension, Refresher and Change packages in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes. 
  • Applications open on 31 October and close on 25 November 2016.

Development and resources : Growth Package