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Culture Segments New Zealand 2011

Culture Segments is a new, international, sector-specific segmentation system for arts, culture and heritage organisations designed by Morris Hargreaves McIntyre (MHM). The system uses data from Audience Atlas New Zealand 2011, and draws on MHM’s experience to help organisations to understand and meet the needs of audiences for arts, culture and heritage.

This content is tagged as All Artforms .

Development and resources : Culture Segments New Zealand 2011