icon_arrow-right icon_arrow-signup icon_arrowtop icon_chevron-signup icon_chevron icon_facebook icon_glass icon_plus icon_rss icon_twitter icon_x icon_youtube icon_instagram

Our vision and values

Creative New Zealand's vision for the arts in New Zealand: dynamic and resilient arts valued in Aotearoa and internationally.

Who we are

Creative New Zealand is the trading name of the Arts Council of New Zealand Toi Aotearoa, established by the Arts Council of New Zealand Toi Aotearoa Act 1994. 

We are funded by the New Zealand Government through the: 

Our purpose

Our purpose is to encourage, promote and support the arts in New Zealand for the benefit of all New Zealanders.

Guiding principles

The principles we follow include recognising and upholding:

  • the cultural diversity of the people of New Zealand
  • the role in the arts of Māori as tangata whenua
  • the arts of the Pacific Islands’ peoples of New Zealand
  • participation, access, excellence, innovation, professionalism and advocacy.

Our vision

Our vision is one of dynamic and resilient arts valued in Aotearoa and internationally.

Our values

Our values describe the behaviours our clients, partners and stakeholders can expect from us and that we expect of them in return.

  • Mana Māori — we recognise and support the role of Māori as tangata whenua in the arts.
  • Mana Pasifika — we recognise the arts of the Pasifika peoples of New Zealand.
  • Mahitahi — we work together with others so we can achieve more.
  • Tauutuutu — we are open, frank and respectful in our relationships.
  • Manaakitanga — we are welcoming and responsive to all.
  • Mana Toi — we champion the role of the arts and the contribution artists make to our lives.
  • Te Taumata — we set high standards for our work.

Our strategic outcomes

To develop a strong and dynamic arts environment, we focus on achieving these long-term goals or strategic outcomes:

  • New Zealanders participate in the arts.
  • High-quality New Zealand art is developed.
  • New Zealanders experience high-quality arts.
  • New Zealand arts gain international success.

Government priorities for the state sector

We also seek to achieve the Government's priorities for the state sector which are to:

  • responsibly manage the Government's finances
  • build a more competitive and productive economy
  • deliver better public services
  • rebuild Christchurch.

Our strategic documents

Our intentions and objectives are described our Statement of Intent 2014-2018. Learn more about our role and priorities in our Strategic Plan 2013-2016 and what we expect to achieve in our Statement of Performance Expectation 2015-16

About Creative NZ : Our vision and values