Three online opportunities to learn about New Zealand audiences

1 Feb 2022

This content is tagged as Creative NZ .

NEWS

Three images collaged together: to the left is a socially distanced crowd at Te Tairāwhiti Arts Festival with a brightly lit stage. In the centre is a Māori woman in traditional kapa haka dress. To the right a gathering at Tautai, Tā Ina o le Tatau.

If you want ideas to increase audience engagement or help with audience strategies and programming, we’re hosting three online Q&A sessions during March.

The sessions will focus on the findings of the latest Audience Atlas Aotearoa 2020 research, aimed at helping artists, arts and cultural organisations understand the needs, value and potential of the culture market.

Audience Atlas Aotearoa is the largest study of audiences in New Zealand and provides a unique way of understanding the local arts and culture market. It provides detailed insights into New Zealanders’ relationship with arts and culture, which artists, arts practitioners and arts organisations can use to increase audience engagement and audience size. 

Each session will include a presentation from research consultancy Morris Hargreaves McIntyre co-founder Andrew McIntyre, and conversation with Creative New Zealand staff with expertise in audience development, ngā toi Maori and Pacific arts.

Join Creative New Zealand’s Senior Advisor for Audience Development & Capability Building, Helen Khoey and Morris Hargreaves McIntyre co-founder Andrew McIntyre in conversation on Tuesday 8 March, 9:30am – 11:00am on Facebook Live and Youtube. This event is presented in partnership with Auckland Live.

Join Creative New Zealand’s Arts Practice Director - Māori, Kereama Te Ua and Morris Hargreaves McIntyre co-founder Andrew McIntyre in conversation on Tuesday 15 March, 9:30am – 11:00am on Facebook Live and Youtube. This event is presented in partnership with Auckland Live.

Join Creative New Zealand’s Arts Practice Director - Pacific, Paul Lisi and Morris Hargreaves McIntyre co-founder Andrew McIntyre in conversation on Tuesday 22 March, 9:30am – 11:00am on Facebook Live and Youtube. This event is presented in partnership with Auckland Live.

Related news item: Latest audience research contributes to a decade of insights

Read the full report and summaries (General, Māori and Pasifika).

Image credits:

  • Ora Taukamo-Pohio performing at Te Tairāwhiti Arts Festival 2021, Socially distanced audiences at the October 2021 Festival. Photography by: Phil Yeo, courtesy of Te Tairāwhiti Arts Festival 2021.
  • Te Kura Kaupapa Māori o Hoani Waititi. Photograph David Sta George. Courtesy of Auckland Art Gallery Toi o Tāmaki.
  • Tautai, Tā Ina o le Tatau, Photography by: Isoa Kavakimotu.