Revenue Generation Fund 2021

This newly-established fund is designed to build arts organisations’ ability to diversify and increase their income streams, to help grow their sustainability in response to COVID-19. The fund is open to organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programme as well as arts organisations who submitted an expression of interest to take part in our developmental programme Te Puāwaitanga in March 2020.


Up to $150,000
Find out who got funded recently

Artforms funded:

This content is tagged as All Artforms .

Funding rounds

Opening dates:
Closing dates:
Notification dates:
Round 1
22 Mar 2021, 1pm
30 Apr 2021, 1pm
4 Jun 2021

1. Check your eligibility

Who can apply

  • Creative New Zealand investment organisations receiving funding via the Toi Tōtara Haemata and Toi Uru Kahikatea programmes.
  • The nine organisations that submitted an Expression of Interest in March 2020 to take part in our developmental programme Te Puāwaitanga are also eligible to apply.

Project timing

Your project must:

  • start after 4 June 2021
  • be completed by 31 December 2022.

When applying, you will need to ensure your project will be possible within the government alert level current at the time of notification. We suggest you also describe any potential changes you might make if the alert level is lower or higher when we are making our decision.

We will also continue to comply with government advisories (including alert levels) and/or border controls. For this reason, when making funding decisions, we may decline a programme or project if it is not viable at the time of notification, regardless of when the project is planned to take place.

How often you can apply

Only one application can be submitted per organisation.

Other Creative New Zealand funding

The proposed activity must:

  • extend beyond what Creative New Zealand currently funds your organisation to deliver
  • be different from or extend beyond any funding support already received via the 2020 Capability or Adaptation Funds for revenue generation.

If your organisation has already received funding via the 2020 Capability or Adaptation Funds for revenue generation, please provide information on how your project is different from or extends beyond this project.

Your proposed activity must not have received funding from any of our funding programmes or initiatives, including the Creative Communities Scheme.  

Breaches of agreements

We cannot consider an application if you, your organisation, or key members of your project team are in breach of the conditions of a current funding agreement, which includes missing the deadline for reporting on a previous grant or other agreement with Creative New Zealand.

For more information see our Funding guidelines – breaches of agreement

2. See what's funded


This newly-established fund is designed to build arts organisations’ ability to diversify and increase their income streams, to help grow their sustainability in response to COVID-19.

It provides targeted resourcing to assist organisations to implement new or extend existing opportunities to generate more revenue and practically deliver their plans. Examples of revenue generation include fundraising, sponsorship and business development opportunities.

What we fund

Organisations can apply for up to a total of $150,000 for the following

  • Up to $100,000 towards the salary costs/fees for a role related to revenue generation
  • Up to $50,000 towards costs for:
    • developing or reviewing a revenue-generation strategy or plan
    • developing systems or software related to generating revenue.

What we don’t fund

  • Activities that another Creative New Zealand funding programme or initiative is designed to support.
  • Activities funded by other government agencies.
  • Education resources and activities that are part of a course of study in New Zealand including early learning, school or further education.
  • Game design, fashion design and commercial design.
  • Purchase of capital items, renovating or buying buildings, or restoring marae.
  • Activities that are part of the core business of a Tertiary Education Organisation (TEO).
  • Activities that are part of the core business of a territorial local authority or Council Controlled Organisation.

For more information see our Funding guidelines – what we don’t fund

What to include

In your application, you must include the following.

When applying for support towards a role related to revenue generation, you must include a:

  • work plan for the period of the appointment that includes objectives/goals and SMART targets for the person in this role
  • coaching/mentoring plan for the person in this role including the name of a senior leader/manager who will be accountable for, and support, the person in this role
  • letter of support from your Board/Trust (where relevant) that endorses the role
  • timeframe, recruitment process and a position description for the role (full-time or part-time)
  • budget itemising the contribution from the organisation (in-kind and/or financial).

When applying for support towards development of a strategy or plan/systems development related to revenue generation, you must include:

  • quotes from consultants or suppliers (eg from fundraising specialists or IT providers).

Email Capability Services if you have further questions.

3. Make an application

Register or Log in

How to apply

  1. Log in to the portal and select Revenue Generation Fund 2021.
  2. Prepare a budget. Read and watch videos about budgets at Funding guidelines – standard project budget template
  3. Gather support material. Read the Funding guidelines - support material
  4. Complete each question in the portal application form.
  5. Submit your application online by 1pm on the closing date.

4. Assessing applications

What we assess your application on

External peer assessors will assess your application using the following criteria:

  • Budget – the description and cost of the project (eg role, plan, systems) is realistic.
  • Planning – the project has been well-sized, with realistic goals and targets.
  • Support – the organisation’s plan to integrate and support this project is realistic.
  • Leverage – there is confidence in the project generating additional revenue.
  • Resilience – the project will build the resilience of the organisation.
  • Response – the project responds well to the current COVID-19 environment.

Scoring your application

Our assessors use the following assessment scale:

3 - Outstanding - Exceeds the indicator
2 - Good - Satisfies the indicator
1 - Poor - Does not meet the indicator

How we assess your application

Peer assessment is critical to Creative New Zealand’s decision-making process for funding, with external peer assessors using their knowledge and expertise to provide independent and impartial advice.

Two external peer assessors will assess your application, using the assessment criteria and assessment scale listed above, and resulting in a total possible score per assessor of 18.

Following assessment, a panel will be convened, providing an important opportunity for our peer assessors to discuss the collective merits of projects within the funding round.

This panel will consist of external peer assessors who have assessed the applications being discussed. The panel will make recommendations for funding by coming to a consensus at the meeting. Creative New Zealand staff will provide advice where required.

After the panel meeting, Creative New Zealand holds an internal moderation meeting, without assessors present but including the facilitator of the panel meeting where possible/relevant. At this meeting staff consider the assessment scores, commentary and ranked order, as well as whether the range of recommended projects will meet the purpose of the programme and whether there are any gaps in achieving our strategic outcomes. On occasion the moderation group’s final recommendations may differ from those made by the panel (for example, if one artform or community is considerably under-represented).

The moderation group makes final recommendations to Creative New Zealand’s Senior Manager for Arts Development Services, who makes the final decision of which applications will receive funding.

Who are our External Peer Assessors?

We have a large number of external peer assessors, assessing a range of applications to our funding programmes and initiatives. They are selected based on their knowledge and experience in an artform and represent the diversity of the artists and arts organisations who apply for funding. We have a number of Māori and Pasifika assessors who assess applications to our Ngā toi Māori and Pacific arts funding pools or artforms.

You can nominate peer assessors – information and nomination form below:

Peer Assessor nomination form (doc 167KB)

Peer Assessor terms and conditions (pdf 259KB)

For more information about the assessment process and criteria see our Funding guidelines - assessment

5. Notification of results

We will email everyone their result three weeks after the closing date of their application round on Friday 4 June 2021.

We also list successful applicants on who got funded

If you are successful, we will contact you about your:

  • funding agreement
  • payment schedule
  • reporting requirements.

6. On completion

A project completion report will be required twelve weeks following the completion of your project. To be considered for further funding, your report needs to be submitted on time.

Log in to report online

7. Who to contact

For more information or advice email Capability Services