International Market Development Fund

This fund supports international presentations (tours and exhibitions) that are the result of one of our international initiatives. It also supports delegates to attend or showcase at international performing arts markets.


Closing dates:

Find out who got funded recently

Amounts vary – see What we fund for details

1 Nov 2019

Artforms funded:

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1. Check your eligibility

Who can apply

  • Individuals who are New Zealand (NZ) citizens or permanent residents.
  • NZ-based organisations.
  • Arts organisations or NZ artists based overseas. But, the application must:
    • show direct benefit to NZ arts.

Eligibility for the International Market Development Fund

International Presentation and Tour eligibility

You must have a confirmed invitation to perform or exhibit as the result of one of our international initiatives. Priority will be given to invitations that are the result of the Te Manu Ka Tau international visitor programme.

The invitation must have been received within 18 months of participating in the Creative New Zealand international initiative to which the application relates.

For performing arts and music, applications must include at least three paid performances or showings in a geographic region.

For visual arts and craft/object, the work must be presented by an internationally recognised museum, gallery or biennale which attracts a wide audience (i.e. includes the public, curators, collectors, critics).

International Arts Market Showcase eligibility

You must have a confirmed letter of invitation to showcase at an international performing arts market. A showcase is a programmed presentation containing a live performance element. In some markets, a showcase is described as a pitch.

International Arts Market Delegate eligibility

You must have a clear rationale for attending the market as a delegate, and this must be aligned to your international strategy/goals.

For Showcasing and Delegate attendance, the international performing arts market must:

  • have a reputation as an established platform that generates international touring and/or collaboration opportunities
  • offer the opportunity to pitch/showcase market-ready work to a gathering of international presenters and artists
  • provide peer networking opportunities
  • provide international exchange opportunities.

Examples of arts markets include:

  • TPAM (Yokohama)
  • ChinaSPAF (Shanghai)
  • PAMS (Seoul)
  • APAP
  • IPAY
  • Classical: NEXT
  • Tanzmesse.

Applications will also be accepted to showcase work at the main venues of the Edinburgh Festival Fringe.

You can apply to showcase anywhere in Asia, but our international programme prioritises the following territories:

  • China
  • Hong Kong
  • Japan
  • South Korea
  • Singapore
  • Taiwan.

Applications for attendance at the Australian Performing Arts Market (24 – 28 February 2020) are not eligible for support through this Fund.

Project timing

Your project, or the stage of it for which you are seeking funding, must:

  • start after 29 November 2019
  • be completed by 29 November 2020.

Benefits and track record

To be eligible for Creative New Zealand funding:

  • Your project or activities must directly benefit New Zealand arts, artists or practitioners.
  • You must have a track record of experience and success — this means you must have: 
    • recognition from peers or experts
    • achieved a degree of critical or sales success
    • specialised training or practical experience.

How often can you apply?

You are limited to one grant from each of the three categories within the 12 months between 1 July and 30 June every year, i.e. one International Presentation and Touring grant, one International Arts Market Showcase grant and one International Arts Market Delegate grant.

You may apply for one grant in each category in a single round if these opportunities arise at a similar time, noting the overall limit of three grants in the 12 month period.

Re-applying for the same project

You can only re-apply for the same project if you have written permission from the Manager, Funding Services. Contact Funding Services first to see if your application would be eligible for re-submission.

Other Creative New Zealand funding

Your project cannot have received funding from any other Creative New Zealand programme or initiative, including Quick Response Grants, Arts Grants, the Creative Communities Scheme, our international and capability building initiatives and investment programmes.

Late reports and breaches of agreements

We cannot fund you if you, your organisation, or key members of your team:

  • are more than 16 weeks overdue with a report for a previous grant or investment
  • are in breach of the conditions of a current funding agreement
  • were in 'default' of a funding agreement and sent in a late report in the six months prior to the closing date for a new application.

2. See what's funded


The objectives of the fund are to develop international audiences, markets, networks and opportunities for New Zealand artists, producers and companies. It supports:

  1. the international presentation/touring of visual art and craft, performing arts/music.
  2. the showcasing of performing arts at international performing arts markets
  3. the attendance of performing arts practitioners/producers at international performing arts markets as delegates.

What we fund

International Presentation and Touring

Up to $50,000 towards:

  • international airfares
  • travel and freight insurance
  • freight costs (or the cost of recreating work in-situ in lieu of freight)
  • Up to $10,000 towards international presentation costs, e.g. remount, rehearsals, translation, printing a catalogue, specific installation or presentation materials and marketing.

You can also apply for up to $2,500 towards:

  • flights/accommodation for a presenter(s) or curator(s) to attend your performance or exhibition.
    The presenters or curators must be from a reputable, well-established organisation with a history of presenting or supporting international work.

Priority will be given to applications that demonstrate:

  • an invitation for international presentation is the direct result of the Te Manu Ka Tau international visitor programme
  • there is potential for the work to receive further touring or presentation opportunities as a result of this opportunity
  • there is potential to open new international markets for the artist/company.

International Arts Market Showcase

Up to 50% of total costs to a maximum of $30,000.

International Arts Market Delegate Attendance

Up to $3,500 for one company representative to attend an arts market (see examples above) as a registered delegate.

Applications for attendance at the Australian Performing Arts Market (24 – 28 February 2020) are not eligible for support through this Fund.

What to include

The following information must be included in your application.

  • Written confirmation of your invitation to present, exhibit, showcase or pitch from the international presenter or market organiser. This must include the type of support and/or level of financial contribution, e.g. fees, accommodation and/or other landed costs if applicable
  • If you are applying for International Presentation and Touring, you must show you have at least three confirmed paid performances or showings in a geographic region
  • You must include a letter of interest from any presenter(s) or curator(s) attending performances as part of your International Presentation and Touring application
  • An overview of your international strategy and a rationale for how this particular opportunity delivers to the strategy. See our guide on how to develop an international strategy
  • Quotes to support the budget including travel, freight, insurance and remount quotes.

What we don’t fund

  • Activities that are the funding responsibility of other government agencies, e.g. feature films, music videos or content for radio or television.
  • Activities that are associated with the 2020 Festival of Pacific Arts and Culture (as funding has been provided through the selection of the official Aotearoa Delegation).
  • Game design, fashion design or commercial design.
  • Education resources and activities that are part of a course of study in New Zealand.
  • Marae restoration or adornments such as whakairo, tukutuku and kōwhaiwhai.
  • Buying capital items.
  • Buying or renovating buildings.
  • An organisation's ongoing administration or infrastructure costs, except through our investment programmes.
  • International promotion of NZ literature. Applications can be made to the Publishers Association of New Zealand.
  • Activities that are part of the core business of a Tertiary Education Organisation (TEO) or a territorial (local) authority (including a Council Controlled Organisation). Applications from staff or contractors of a TEO, or a TEO subsidiary, must disclose the full extent of the support they will receive from the TEO for their proposed project. Where equivalent, competing applications are received from TEO applicants, and those not, priority is given to freelance artists and practitioners.

3. Make an application


Register or Log in

How to apply

  1. Log in to the portal to start your application.
  2. Read the Application guidelines and requirements for specific activities (pdf 176KB)
  3. Prepare a budget using the budget template in the online application portal or the Excel template supplied in the Budget Guidelines
  4. Gather artistic support material. Read the Support material guidelines
  5. Complete each question in the portal application form.
  6. Submit your application online by 5pm on the closing date.

4. Assessing applications

What we assess your application on


Is it a strong idea? We look for the following indicators:

  • The presenter/platform/market has a good reputation.
  • The work being presented/represented  is appropriate for this presenter/market.
  • The opportunity is aligned with the applicant’s international strategy/goals or a clear rationale has been provided as to why this opportunity is important.  


Can it be achieved? We look for the following indicators:

  • The applicant has the capability to deliver at a high standard.
  • The applicant has the expertise to develop long term international networks.
  • The budget is thorough and accurate.
  • Other contributions to the project are appropriate e.g. budget.

Strategic fit

Does it deliver to the purpose of the fund? We look for the following indicators:

  • There is good potential for the applicant to develop international markets/audiences and capability.
  • The activity will strengthen existing networks and/or develop new networks with international presenters and influencers.
  • The opportunity has the potential to lead to the further presentation of tour-ready work and/or collaborations.

International Strategy

We look for the following indicators:

  • The applicant’s strategy/goals are clear.
  • The target markets/platforms are well-considered.
  • The strategy/goals are realistic, timeframes are achievable and resources available.

Scoring your application

Our assessors use the following assessment scale to score ideaviability, strategic fit and international strategy:

7 — Excellent - Exceeds all indicators
6 — Very good - Satisfies all indicators and exceeds in two
5 — Good - Satisfies all indicators and exceeds in one
4 — Acceptable - Satisfies all indicators
3 — Minor Reservations - Satisfies two indicators only
2 — Major Reservations - Satisfies one indicator only
1 — Unacceptable - Does not meet the indicators

Who assesses your application

External peer assessors will assess your application. Pasifika or Māori artists and practitioners are involved in assessing applications from Pacific or Māori applicants. Recommendations are made to Creative New Zealand’s Senior Manager for Arts Development Services for a decision.

Nominate peer assessors for our funding programmes

External peer assessors are asked to evaluate a range of applications made to Creative New Zealand’s funding programmes and initiatives against specific criteria.

Peer Assessor nomination form (doc 167KB)

Peer Assessor terms and conditions (pdf 259KB)

5. Notification of results

We will email all applicants their result four weeks after the application closing date. We will notify applicants on Friday 29 November 2019.

We also list successful applicants on Who got funded

If you are successful, we will contact you about your:

  • funding agreement
  • payment schedule
  • reporting requirements.

6. On completion

A project completion report is required within 12 weeks of the project end date using the report template. To be considered for further funding, your report needs to be submitted on time.

Login to report online

7. Who to contact

For more information or advice: