International Market Development Fund

This fund supports international presentations (tours and exhibitions) that are the result of one of Creative New Zealand's international initiatives. It also supports delegates to attend or showcase at international performing arts markets.


Amounts vary – see What we fund for details
Find out who got funded recently

Artforms funded:

This content is tagged as Multi-Artform . Show artforms
This content is tagged as Community arts .
This content is tagged as Craft/object .
This content is tagged as Dance .
This content is tagged as Interarts .
This content is tagged as Multi-disciplinary .
This content is tagged as Music .
This content is tagged as Ngā toi Māori .
This content is tagged as Pacific arts .
This content is tagged as Theatre .
This content is tagged as Visual arts .
Hide artforms

Funding rounds

Opening dates:
Closing dates:
Notification dates:
Round 1
14 Feb 2020, 1pm

1. Check your eligibility

Who can apply

  • Individuals who are New Zealand (NZ) citizens or permanent residents.
  • NZ-based organisations.
  • International arts organisations but the application must show direct benefit to NZ arts.

Eligibility for the International Market Development Fund

International Presentation and Tour eligibility

  • You must have a confirmed invitation to perform or exhibit as the result of one of our international initiatives. Priority will be given to invitations that are the result of the Te Manu Ka Tau international visitor programme.
  • The invitation must have been received within 18 months of participating in the Creative New Zealand international initiative to which the application relates.
  • For performing arts and music, applications must include at least three paid performances or showings in a geographic region.
  • For visual arts and craft/object, the work must be presented by an internationally recognised museum, gallery or biennale which attracts a wide audience (i.e. includes the public, curators, collectors, critics).

International Arts Market Showcase eligibility

You must have a confirmed letter of invitation to showcase at an international performing arts market. A showcase is a programmed presentation containing a live performance element. In some markets, a showcase is described as a pitch.

International Arts Market Delegate eligibility

You must have a clear rationale for attending the market as a delegate, and this must be aligned to your international strategy/goals.

For Showcasing and Delegate attendance, the international performing arts market must:

  • have a reputation as an established platform that generates international touring and/or collaboration opportunities
  • offer the opportunity to pitch/showcase market-ready work to a gathering of international presenters and artists
  • provide peer networking opportunities
  • provide international exchange opportunities.

Examples of arts markets include:

  • TPAM (Yokohama)
  • PAMS (Seoul)
  • APAP
  • IPAY
  • Classical: NEXT
  • Tanzmesse.

Applications will also be accepted to showcase work at the main venues of the Edinburgh Festival Fringe.

You can apply to showcase anywhere in Asia, but our international programme prioritises the following territories:

  • China
  • Hong Kong
  • Japan
  • South Korea
  • Singapore
  • Taiwan.

Project timing

Your project, or the stage of it for which you are seeking funding, must:

  • start after 20 March 2020
  • be completed by 20 March 2021.

Benefits and track record

To be eligible for Creative New Zealand funding:

  • Your project or activities must directly benefit New Zealand arts, artists or practitioners.
  • You must have a track record of experience and success — this means you must have:
    • recognition from peers or experts
    • achieved a degree of critical or sales success
    • specialised training or practical experience.

For more information about track record requirements for your artform see our Funding guidelines - the artforms we support

If you don't have the track record we're looking for, you may be able to get funding through the Creative Communities Scheme

How often can you apply?

You are limited to one grant from each of the three categories within the 12 months between 1 July and 30 June every year, i.e. one International Presentation and Touring grant, one International Arts Market Showcase grant and one International Arts Market Delegate grant.

You may apply for one grant in each category in a single round if these opportunities arise at a similar time, noting the overall limit of three grants in the 12 month period.


If you are a previous recipient of this fund you are required to provide a progress report as part of your application if your current project is not yet complete.

Email Funding Services to check whether you are eligible to resubmit a previously declined application. For more detail visit our Funding guidelines - reapplying for the same project

Other Creative New Zealand funding

  • Your project, or project phase, must not have received funding from any of our funding programmes or initiatives, including the Creative Communities Scheme.  
  • Organisations in the Toi Tōtara Haemata and Toi Uru Kahikatea investment programmes are eligible to apply. But they must show how the activity:
  • Does your project involve organisations in our Toi Uru Kahikatea or Toi Tōtara Haemata investment programmes? Do you intend to partner with, or present at one of these organisations? If so, you must supply a letter from them that outlines their contribution to the project.

Breaches of agreements

We cannot consider an application if you, your organisation, or key members of your project team are in breach of the conditions of a current funding agreement, which includes missing the deadline for reporting on a previous grant.

For more information see our Funding guidelines – breaches of agreement

2. See what's funded


The objectives of the fund are to develop international audiences, markets, networks and opportunities for New Zealand artists, producers and companies. It supports:

  • international presentation/touring of visual art and craft, performing arts/music
  • showcasing of performing arts at international performing arts markets
  • attendance of performing arts practitioners/producers at international performing arts markets as delegates.

What we fund

International Presentation

Up to $50,000 towards project costs. You can also apply for up to $2,500 towards flights/accommodation for a presenter(s) or curator(s) to attend your performance or exhibition. The presenters or curators must be from a reputable, well-established organisation with a history of presenting or supporting international work.

Priority will be given to applications that demonstrate:

  • an invitation for international presentation is the direct result of the Te Manu Ka Tau international visitor programme
  • there is potential for the work to receive further touring or presentation opportunities as a result of this opportunity
  • there is potential to open new international markets for the artist/company.

International Arts Market Showcase

Up to 50% of total costs to a maximum of $30,000.

International Arts Market Delegate Attendance

Up to $3,500 for one company representative to attend an arts market (see examples above) as a registered delegate.

What to include

The following information must be included in your application.

  • Written confirmation of your invitation to present, exhibit, showcase or pitch from the international presenter or market organiser. This must include the type of support and/or level of financial contribution, e.g. fees, accommodation and/or other landed costs if applicable
  • If you are applying for International Presentation and Touring, you must show you have at least three confirmed paid performances or showings in a geographic region
  • You must include a letter of interest from any presenter(s) or curator(s) attending performances as part of your International Presentation and Touring application
  • An overview of your international strategy and a rationale for how this particular opportunity delivers to the strategy. See our guide on how to develop an international strategy
  • Quotes to support the budget including travel, freight, insurance and remount quotes.

What we don’t fund

  • Activities that another Creative New Zealand funding programme or initiative is designed to support.
  • Activities funded by other government agencies.
  • Education resources and activities that are part of a course of study in New Zealand including early learning, school or further education.
  • Game design, fashion design and commercial design.
  • Purchase of capital items, renovating or buying buildings, or restoring marae.
  • Activities that are part of the core business of a Tertiary Education Organisation (TEO).
  • Activities that are part of the core business of a territorial local authority or Council Controlled Organisation.

For more information see our Funding guidelines – what we don’t fund

Additional activity guidelines and advice

Specific requirements and guidelines apply to some activities so you must check if any are relevant to your application. For more information see our Funding guidelines - activity guidelines and advice

Contact funding services if you have questions.

3. Make an application

Register or Log in

How to apply

  1. Log in to the portal and select International Market Development Fund 2020 Round 1.

  2. Read the Funding guidelines

  3. Prepare a budget using the budget template in the online application portal or the Excel template supplied in the budget guideline

  4. Gather support material. Read the Funding guidelines - support material

  5. Complete each question in the portal application form.

  6. Submit your application online by 1pm on the closing date.

For more information about the assessment process and criteria see our Funding guidelines - assessment

4. Assessing applications

What we assess your application on


Is it a strong idea? We look for the following indicators:

  • The presenter/platform/market has a good reputation.
  • The work being presented/represented is appropriate for this presenter/market.
  • The opportunity is aligned with the applicant’s international strategy/goals or a clear rationale has been provided as to why this opportunity is important.  


Can it be achieved? We look for the following indicators:

  • The applicant has the capability to deliver at a high standard.
  • The applicant has the expertise to develop long term international networks.
  • The budget is thorough and accurate.
  • Other contributions to the project are appropriate e.g. budget.

Strategic fit

Does it deliver to Creative New Zealand outcomes? We look for the following indicators:

  • There is good potential for the applicant to develop international markets/audiences and capability.
  • The activity will strengthen existing networks and/or develop new networks with international presenters and influencers.
  • The opportunity has the potential to lead to the further presentation of tour-ready work and/or collaborations.
  • The project delivers to the selected strategic outcome.

International Strategy

We look for the following indicators:

  • The applicant’s strategy/goals are clear.
  • The target markets/platforms are well-considered.
  • The strategy/goals are realistic, timeframes are achievable and resources available.

Creative New Zealand strategic outcomes

In your application you must choose one of the following Creative New Zealand strategic outcomes to be assessed on:

  • New Zealand arts gain international success
  • New Zealand’s arts sector is resilient.

See Purpose under See what's funded to guide you.

Scoring your application

Our assessors use the following assessment scale to score ideaviability, strategic fit and international strategy:

7 — Excellent - Exceeds all indicators
6 — Very good - Satisfies all indicators and exceeds in two
5 — Good - Satisfies all indicators and exceeds in one
4 — Acceptable - Satisfies all indicators
3 — Minor Reservations - Satisfies two indicators only
2 — Major Reservations - Satisfies one indicator only
1 — Unacceptable - Does not meet the indicators

Who assesses your application

External peer assessors will assess your application. External peer assessors are selected based on their experience in an artform and represent the diversity within our applicants. In accordance with our legislation, Māori and Pasifika assessors will be used to assess applications to our Māori and Pacific funds or artforms. Recommendations are made to Creative New Zealand’s Senior Manager for Arts Development Services for a decision.

Nominate peer assessors for our funding programmes

External peer assessors are asked to evaluate a range of applications made to Creative New Zealand’s funding programmes and initiatives against specific criteria.

Peer Assessor nomination form (doc 167KB)

Peer Assessor terms and conditions (pdf 259KB)

5. Notification of results

We will email all applicants their result four weeks after the application closing date. We will notify applicants on Friday 20 March 2020.

We also list successful applicants on Who got funded

If you are successful, we will contact you about your:

  • funding agreement
  • payment schedule
  • reporting requirements.

6. On completion

A project completion report is required within 12 weeks of the project end date. To be considered for further funding, your report needs to be submitted on time.

Login to report online

7. Who to contact

For more information or advice: