28 May 2012
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New Zealanders continue to enjoy and support the arts despite the difficult economic environment, according to Creative New Zealand’s latest survey.
Most New Zealanders (80%) agree the arts help define who we are as New Zealanders. Engagement in the arts also remains strong, with 85% of New Zealanders attending or being actively involved in the arts in the past 12 months.
The results are included in Creative New Zealand’s triennial survey, New Zealanders and the Arts: Attitudes, Attendance and Participation in 2011.
‘’As a nation we continue to value the arts highly and young New Zealanders, in particular, gain a strong sense of wellbeing from being creative,’’ says Creative New Zealand’s Chief Executive, Stephen Wainwright.
‘’This is despite the devastating Christchurch earthquakes and the difficult economic climate, both creating challenges for the arts sector. ’’
The triennial survey also revealed some new findings:
New Zealanders and the Arts: Attitudes, Attendance and Participation in 2011 aims to provide insights that help the arts community and its supporters identify new trends in a changing environment and take up new opportunities. The research was conducted by independent research company Colmar Brunton and involved just over 3300 New Zealanders. It builds on previous research in 2005 and 2008.
More facts and figures:
A full report of the national results is available now at:
The 2008 report is also available.
For further information and interview requests, please contact:
Senior Communications Adviser
Creative New Zealand|
04 498 0725
027 677 8070