Our work is guided by our strategic plan which Creative New Zealand is required to develop every three years and consult publicly. Our strategic plan for 2010-2013 is published alongside our annual Statement of Intent.
Our vision
Strong and dynamic New Zealand arts, valued in Aotearoa and internationally
Our purpose
Creative New Zealand is the national arts development agency investing in and advocating for the arts
Our guiding principles
We are committed to:
- Demonstrating integrity, transparency and professionalism in all our dealings
- Strengthening the arts sector to ensure an enduring foundation for arts development in New Zealand
- Working with our partners to achieve better and longer-term results for the arts sector
- Offering specialised knowledge and advice
- Targeting all that we do to concentrate our efforts on achieving our strategic outcomes
- Learning through research and evaluation to ensure that we are making progress, maximising our impact, and being as efficient as possible
Strategic Outcomes
Creative New Zealand is guided by four strategic outcomes which will be the focus of our efforts from 2010-2013. They provide a framework for our planning and decision-making, so we can direct our resources to the most effect. The four outcomes and their effects are:
New Zealanders participate in the arts
- Maori heritage arts: Māori communities preserve, develop and transmit their cultural traditions and artistry
- Pacific heritage arts: Pacific communities preserve, develop and transmit their customary artistic practices
- Community arts participation: New Zealand’s diverse communities participate in and develop the arts
High-quality New Zealand art is developed
- Developing potential: Artists, practitioners and arts organisations with potential develop their skills and practice
- High-quality artists: Artists, practitioners and arts organisations with potential develop their skills and practice
- Producing innovative work: High-quality and innovative new work is developed, including Māori and Pacific work and the works of New Zealand’s diverse cultures
New Zealanders experience high-quality arts
- Delivery of the arts: Artists, practitioners and arts organisations deliver high-quality arts experiences to New Zealanders
- Diversity in the arts: New Zealand audiences have access to diverse arts experiences
- Developing audiences: Artists, practitioners and arts organisations develop skills and capabilities to deliver work and to increase and diversify their audience
New Zealand arts gain international success
- Developing potential: Artists, practitioners and arts organisations develop skills and capabilities for engaging internationally
- Market development: International markets and audiences for New Zealand art are developed
- New Zealand’s distinctive voice is heard overseas: Distinctive, high-quality, internationally viable work is presented overseas