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seen and Heard around the conference 2009

“I’ve been very inspired not only to think in new ways how MCH can continue to contribute to assist with issues affecting the arts, but also personally.” Huia Lambie – Ministry for Culture & Heritage.

 

“Much food for thought and a great help for me and the major segmentation and re-positioning working we are currently undertaking.” Margi Mellsop – Auckland Museum.

photos from the conference

Play photos in our slideshow or enlarge the image by clicking on the fullscreen icon. To view thumbnails, click on the X to close the first image. All photos by Neil McKenzie.

“It provided a huge boost in confidence, tools for use and a much needed connection to the latest thoughts and developments in the marketing world.” Anna Dean – NZFA.


“Great experience, thought provoking and hugely professional. WILL change what we do. And will also change what I do.” Noel Murphy – New Zealand Book Council.

 

“I enjoyed all of it and when people are together it is a giant opportunity for us to co-create.” Mary Britton – Arts Promotion Trust Northland.

 

“I was thrilled to be able to attend & it has provided huge value to me & my organisation.” Justine Cormack – NZ Trio.

 

“Thanks very much for a really well-run conference and for collecting such inspiring and thought-provoking presenters.” Julie Sperring – Chamber Music New Zealand.
 

21st Century Arts Conference 2009

INSIGHT-GUIDED & BRAND-DRIVEN

This year’s Conference explored the essence of an arts organisation’s DNA. It looked at what it means for an arts organisation to be:

  • insight-guided - knowing its audience through research
  • brand-driven - understanding how brands are experiences in the hearts and minds of people

The conference took place on 25th & 26th June at the Michael Fowler Centre, Wellington, New Zealand.


Inspirational keynote speakers from the arts and commercial sector combined theory with examples of best practice from New Zealand and around the world, providing solutions for organisations to implement to ensure a sustainable future.

 

You can see videos from the 2009 Conference in our video player below. You can download the presentations and conference reports from the 2009 conference below. 

Conference reports


Presentations from the conference

 

 

not my cup of tea

"Not my cup of tea" is the Conference's most creative session. In it delegates look at why people don't attend the arts and how they can persuade audiences to change. See below for photos of audience strategies that delegates came up with.

Click on a thumbnail to view the image in our slideshow. You can enlarge the image by clicking on the fullscreen icon.

VIDEOS OF KEYNOTE SPEECHES

 

 

21st Century Arts Conference 2008

To view resources from the 21st Century Arts Conference 2008 that was held in Auckland, click here.