One of the Audience & Market Development Programme's key events is the 21st Century Arts Conference, an annual event held over two days in June.
21st Century Arts Conference
The 21st Century Arts Conference is an annual event attended by arts leaders, managers and marketers from arts organisations. The conference encourages cross-disciplinary teams to engage with 21st century ideas.
The conference is based on the 7 Pillars of Audience Focus, a concept developed by UK arts consultancy Morris Hargreaves McIntyre in partnership with Creative New Zealand, and encourages an approach that is:
- vision-led
- brand-driven
- outcome-oriented
- inter-disciplinary
- insight-guided
- interactively-engaged
- personalised
To learn more about the concepts in the 7 Pillars of Audience Focus, you can download the introduction, written by Andrew McIntyre and Gerri Morris from Morris Hargreaves McIntyre.
The 2010 conference will be taking place in Christchurch 21-22 June 2010, and features internationally renowned speakers Richard Gerver, Claire Eva, Andrew McIntyre, Robyn Archer as well as major New Zealand speakers. Visit the site for the 2010 conference.
CONFERENCE RESOURCES 2009 and 2008
Read about the 21st Century Arts Conference 2009 and access resources from the Conference, including presentations and videos, on the dedicated 21st Century Arts Conference 2009 page.
Read about the 21st Century Arts Conference 2008 that was held in Auckland.
Move on Up
Creative New Zealand in partnership with Morris Hargreaves McIntyre has developed a programme that enables arts organisations to become increasingly vision-led and audience focused. The programme, Move on Up, shows organisations how to understand, reach out, communicate and engage with more people, more effectively.
Move on Up takes up to four organisations through this development process each year, with organisations selected on the basis of their aspirations towards:
- becoming financially solvent
- developing strong leadership
- showing strong artistic vision
- being open to change
- having access to their own audience data
Seven organisations have completed Move on Up since 2008: Centrepoint Theatre, Fortune Theatre, Chamber Music New Zealand, Taki Rua Productions, Circa Theatre, The Physics Room and Govett-Brewster Art Gallery.