Optimise Workshops and webinars

optimise Webinars 2012

Following the Optimise workshops in December last year, Creative New Zealand is organising a series of online marketing webinars every fourth Wednesday of the month* from March to August. Vicki Allpress Hill from the Audience Connection, along with guest presenters on specialist topics will present these one-hour webinars.

You can watch the recordings here as they are added

Session content has been tailored to be of value to participants of all levels. These will include:

• 28 March - Tracking your audience journey online
• 26 April - Being strategic about social media
• 30 May - Capturing the mobile market
• 27 June - Developing an e-newsletter that works
• 25 July - Running effective paid online advertising campaigns
• 29 August - Using Twitter to engage audiences

All sessions will take place between 10.30am and 11.30am.

*Wednesday 25 April is ANZAC day and the webinar will be organised on Thursday 26 April instead.

To register for the webinars please contact sabrina.leruste@creativenz.govt.nz

Optimise workshops

A series of workshops took place in Auckland, Christchurch and Wellington December 2011.

More about the 2011 workshops.

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What is Optimise about?

Optimise is a 21st Century Audience Development Programme enabling arts organisations to take advantage of the power of online marketing to attract new audiences and increase returns. In 2011 – 2012 Optimise will comprise a coaching programme, workshops and webinars and a benchmarking study.

Read more about the Optimise Programme